The Market Oriented “Value-Based SME Internationalization Canvas” and strategy workshops
To support your business in identifying international or global opportunities, we have created a workshop canvas that guides SME through a strategy workshop process and ensures that a solid, resources and capabilities based, market orientated internationalization strategy exists which will support business success.
The canvas includes nine important steps:
What is your firm’s value proposition?
How do your firm’s products/services allow customers in your local market to complete their jobs by providing gains and alleviating their pains?
What are your core capabilities/strengths/ assets that allow you to compete successfully in your home market?
Where do you see foreign market opportunities abroad for your value proposition and why?
How well do your domestic capabilities support foreign market opportunities?
What internationalization capabilities do you already have in-house?
How well does your value proposition fit into the potential foreign markets?
Which target markets/segments do you want to win?
How contested are the target markets/segments you want to win?
What is the optimal strategic positioning for the target markets/segments (standardization, adaptation and / or arbitrage)?
What needs to be changed so that your value proposition better fits potential / attractive foreign markets?
What is the optimal product/service level strategy (standardization / adaptation)?
How does this neutralize competitors in the target markets/segments?
What are the barriers that you face (and how can you overcome them) to sell your products/services abroad (as successfully as you sell them locally today)?
What partners and (external) resources do you need/can you build/leverage to succeed in the foreign market/s?
What are the projects, tasks, owners and budgets needed to implement your roadmap for an effective international strategy?
Please contact our team for a strategy workshop with our experts to identify international opportunities and create your international business strategy.
