Internationalization Canvas and Workshops
The Market Oriented “Value-Based SME Internationalization Canvas” and strategy workshops
To support your business in identifying international or global opportunities, we have created a workshop canvas that guides SME through a strategy workshop process and ensures that a solid, resources and capabilities based, market orientated internationalization strategy exists which will support business success.
The canvas includes nine important steps:
- What is your firm’s value proposition?
- How do your firm’s products/services allow customers in your local market to complete their jobs by providing gains and alleviating their pains?
What are your core capabilities/strengths/ assets that allow you to compete successfully in your home market?
Where do you see foreign market opportunities abroad for your value proposition and why?
- How well do your domestic capabilities support foreign market opportunities?
- What internationalization capabilities do you already have in-house?
- How well does your value proposition fit into the potential foreign markets?
- Which target markets/segments do you want to win?
- How contested are the target markets/segments you want to win?
- What is the optimal strategic positioning for the target markets/segments (standardization, adaptation and / or arbitrage)?
- What needs to be changed so that your value proposition better fits potential / attractive foreign markets?
- What is the optimal product/service level strategy (standardization / adaptation)?
- How does this neutralize competitors in the target markets/segments?
What are the barriers that you face (and how can you overcome them) to sell your products/services abroad (as successfully as you sell them locally today)?
What partners and (external) resources do you need/can you build/leverage to succeed in the foreign market/s?
What are the projects, tasks, owners and budgets needed to implement your roadmap for an effective international strategy?
You can download the canvas here.
Please contact our team for a strategy workshop with our experts to identify international opportunities and create your international business strategy.
