Hands-On Learning Experience
Augmented Reality in Marketing & E-Commerce
In the hands-on workshop “Augmented Reality in Marketing & E-Commerce,” students dive into the world of Immersive and Augmented Realities and explore their applications in Marketing and E-Commerce.
Augmented reality is a powerful communication tool, increasingly integrated into marketing strategies. Our team has over a decade of research experience and is dedicated to preparing students for this shift. Through hands-on experience, we enhance their marketing skills in a creative learning environment.
During the workshop, students gain a deep understanding of the technical, contextual, and conceptual foundations of AR technology. They explore practical applications of AR and experiment with powerful AR tools. This hands-on approach helps them grasp how to deliver impactful AR experiences effectively.
By the end of the workshop, they create a complete AR marketing campaign from start to finish and they develop a prototype using the tools introduced during the workshop. The course offers a glimpse into the future of marketing and provides students with valuable skills in immersive technologies.
The AR class made me realise that innovation isn’t just about technology — it’s about how we use it to create meaningful interactions.
