Digital Experience Design, FHNW School of Computer Science

Digital Experience Design refers to the systematic design for holistic user experiences. Our competencies combine technical expertise with a strong design sensibility to develop digital products and services that are not only functional and intuitive, but also meaningful and aesthetically compelling.

Our expertise covers the following areas:

• User Experience (UX): Analysis and design of the entire user journey – from onboarding to the long-term use of a digital product or service. The objective is to enable intuitive, satisfying, and efficient interaction with digital products and services.
• Interaction Design: Design of clear and comprehensible interactions between people and interactive systems. We develop processes, interaction elements and feedback mechanisms that ensure logical and intuitive usability.
• User Research: Systematic investigation of the needs, expectations and behaviours of individuals and communities. These insights form the foundation for evidence-based design decisions.
• Experience Design: Development of digital solutions that are not only functional but also emotionally engaging. We consider design, content, behaviour, and context to enable meaningful and holistic user experiences.
• Frontend Design: Design and technical implementation of user interfaces with a focus on responsiveness, accessibility and fundamental design principles. We develop user-centred interfaces that are both visually compelling and technically robust.
• Graphic Design: Visual design of digital content – from icons and layouts to comprehensive design systems. The goal is to establish a clear visual language that supports functionality and conveys brand identity.Information and Data Visualisation: Development of visual representations of complex content and data sets to make information understandable, accessible, and interpretable. This includes both static visualisations and interactive dashboards.
• Information and Data Visualisation: Development of visual representations of complex content and data sets to make information understandable, accessible and interpretable. This includes both static visualisations and interactive dashboards.

We combine qualitative, quantitative,and design-based research methods – such as surveys, interviews, participant observation, usability testing, as well as contextual and participatory design – to understand user needs, validate concepts and iteratively refine designs.Our solutions aim for clarity, accessibility,and a positive digital experience – across all devices and usage contexts.

Our solutions aim for clarity, accessibility and a positive digital experience – across all devices and usage contexts.