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      Logo of the University of Applied Sciences and Arts Northwestern Switzerland
      • Degree Programmes
      • Continuing Education
      • Research and Services
      • International
      • About FHNW
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      Locations and ContactFHNW LibraryMedia Relations

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      Business
      Specialisation Economic Psychology

      Specialisation Economic Psychology

      Modern management requires psychological knowledge

      The area of specialisation lets you choose a focus within your studies. Register for the Bachelor in Business Administration (International Management) or the Bachelor in Betriebsökonomie.

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      The Economic Psychology course is an ideal opportunity to expand the content of your economics studies with psychological aspects that are relevant to the business environment.

      You are passionate about...

      • psychological aspects of human decision-making behaviour
      • understanding the behaviour of consumers
      • gaining insights into the methodical approach of business psychology

      Career Opportunities

      The Economic Psychology specialisation will open up the following career areas to you:

      • Product innovation, development and management
      • Marketing (pricing, advertising)
      • Market research
      • Corporate strategy tasks, in particular to support innovation processes
      • Management consultancy

      Practice Workshop

      Portrait of Specialisation in Economic Psychology
      You will apply the knowledge you have gained to solve operational problems in the light of psychological findings. This will involve analysing cases and suggesting solutions appropriate to the situation.
      Specialisation in Economic Psychology

      In the Economic Psychology specialisation you will get to know basic psychological theories and models and gain an insight into the methodological approach of business psychologists. You will be taught key concepts, methods and the findings of psychology – in particular of decision-making and social psychology - that are relevant to economics.

      This knowledge will help you to better understand, predict and influence the decision-making behaviour of consumers. One focus of this specialisation is consumer psychology. In addition to questions on consumer behaviour, you will gain insights from market and advertising psychology. For this purpose, you will explore the needs of consumers, develop innovative products and services, and develop convincing advertising concepts.

      Content

      The learning content is based on current issues. New developments, technologies and theories are continuously incorporated into classwork. The most important content includes:

      • Introduction to psychology
      • Psychology of decision-making
      • Consumer behaviour
      • Behavioural economics
      • Moderation of groups (practical workshop)

      Module description

      • Introduction to Economic Psychology
      • Consumer Behavior
      • Psychology and Behavioral Economics
      • Applied Economic Psychology
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      ECTS Points: 20
      Teaching Language: English

      Degree:
      -BSc in Business Administration (International Management) - Area of specialisation Economic Psychology
      -BSc in Betriebsökonomie - Vertiefungsrichtung Economic Psychology

      Info Events Degree Programmes

      Find out more at one of our information events or at a trial day. We will be pleased to inform you about the courses offered by the School of Business and explain the structure and content of the programmes.

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      Degree Programmes

      Business
      Bachelor in Business Administration (International Management)Bachelor in BetriebsökonomieAll specialisations
      Carsten Peuckert

      Prof. Dr. Carsten Peuckert

      Programme Head Bachelor of Science in Betriebsökonomie (Business Administration)

      Telephone

      +41 62 957 23 79

      E-mail

      carsten.peuckert@fhnw.ch

      Address

      Fachhochschule Nordwestschweiz FHNW Hochschule für Wirtschaft Riggenbachstrasse 16 4600 Olten

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      Basel Peter Merian

      FHNW University of Applied Sciences and Arts Northwestern Switzerland
      School of Business

      Peter Merian-Strasse 86

      4002 Basel

      Phone+41 61 279 17 17

      E-Mailinfo.business@fhnw.ch

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