COIL Business Communication 3

Deepen your understanding of the professional field of PR and Media

Overview

Collaborating Universities FHNW School of Business Baylor University
Responsible Person/Contact Jacqueline Vitacco Justin Walker
Course description This module provides an introduction into the concepts, tasks and organization of the professional field of PR and Media as well as insights into how companies communicate with major stakeholders and markets online and offline (corporate & marketing communication). More information
Collaborative part Assignments for Global virtual teams (GVTs) (synchronous/asynchronous).
Conditions FHNW-students Cross-country interaction requires time flexibility.