COIL Marketing Basics

Engage in discussions on market-oriented strategies and understand the marketing background.

Meet your professors and learn more about the course

Collaborating Universities FHNW School of Business University of Hertfordshire
Responsible Person/Contact Anna Rozumowski Shun Lau (Jessica)
Course description Business economists and marketers must be able to engage in demanding discussions on market-oriented corporate and business strategies in their professional practice and have the ability to understand and interpret the relevant marketing background. Within the Marketing module, students address a real company’s marketing challenge. More information
Good to know Students will work with the case: Oatly
Collaborative part Interactive lesson/s in an international/intercultural virtual class-room (synchronous)
Conditions FHNW-students none