KMU Sharingmarket
A business model to promote B2B sharing projects
The project developed an SME oriented toolbox, which supports B2B sharing projects in a process-oriented manner. Sharing projects were subsequently be transferred into a two-stage business model consisting of (1) platform-based mediation and (2) advice and training-based support.
Lead and Team | Prof. Dr. Toni Wäfler, FHNW School of Applied Psychology (Lead) Charles Huber, FHNW School of Engineering (Lead) Luca Niederhauser, FHNW School of Applied Psychology |
Funding | Innosuisse – Swiss Innovation Agency |
Collaboration | Hochschule Luzern, various SME |
Duration | 2020–2023 |
Huber, S., Von Dem Berge, K., Burri, S., Juettner, U., Waefler, T., Huber, C., & Niederhauser, L. (2022). B2B: A Shift from Owning to Sharing? Marketing Review St. Gallen, 3, 30–36.
Jüttner, U., Kaufmann, C. J., & Wäfler, T. (2022). Nachhaltige Unternehmensführung durch B2B-Sharing. KMU-Magazin, 1/2, 2–5.
Niederhauser, L., Waefler, T., Huber, S., Juettner, U., Von Dem Berge, K., Huber, C., & Burri, S. (2022). Matching B2B-Partners in the Sharing Economy. 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022).