KMU Sharingmarket

A business model to promote B2B sharing projects

The project developed an SME oriented toolbox, which supports B2B sharing projects in a process-oriented manner. Sharing projects were subsequently be transferred into a two-stage business model consisting of (1) platform-based mediation and (2) advice and training-based support.

Project Dates

Lead and Team	Prof. Dr. Toni Wäfler, FHNW School of Applied Psychology (Lead) Charles Huber, FHNW School of Engineering (Lead) Luca Niederhauser, FHNW School of Applied Psychology
Funding	Innosuisse – Swiss Innovation Agency
Collaboration	Hochschule Luzern, various SME
Duration	2020–2023

Publications

Huber, S., Von Dem Berge, K., Burri, S., Juettner, U., Waefler, T., Huber, C., & Niederhauser, L. (2022). B2B: A Shift from Owning to Sharing? Marketing Review St. Gallen, 3, 30–36.

Jüttner, U., Kaufmann, C. J., & Wäfler, T. (2022). Nachhaltige Unternehmensführung durch B2B-Sharing. KMU-Magazin, 1/2, 2–5.

Niederhauser, L., Waefler, T., Huber, S., Juettner, U., Von Dem Berge, K., Huber, C., & Burri, S. (2022). Matching B2B-Partners in the Sharing Economy. 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022).