Activities

SMEs Need to Strengthen their International Competitiveness

Diverse confidential market potential studies, by sector and country.

• Globalization in Context
• Specialisation Marketing with focus on International Marketing
• Globalization of Business Organizations
• National Economic Systems

• Technologies for International Customer Engagement
  

We are currently working on the following Master theses to investigate the challenges and concepts of SME internationalization:

• Berger, S. (2021) The Effective Application of Digital Marketing Strategies and Tools through Advertising Agencies: An International Best Practice Analysis Based on Two Languages Across Four Countries. Master of Science in International Management, School of Business FHNW. Supervisor: Marc K. Peter
• Cuthbert, M. (2021) The impact of Brexit from the international strategies of fast-moving consumer goods multinational corporations in Europe. Master of Science in International Management, School of Business FHNW. Supervisor: Johan Lindeque
• Meyer, C.Y. (2021) International New Ventures in the Fashion Industry: A Multi-Level Analysis of International New Ventures within the High-End Slow Fashion Industry. Master of Science in International Management, School of Business FHNW. Supervisor: Johan Lindeque
• Von Arx, R. (2021) Software Asset Management (SAM) in B2B Sales: An evaluation of trigger points in the customer purchasing journey among international enterprises in the Health Care industry. Master of Science in International Management, School of Business FHNW. Supervisor: Marc K. Peter
• Häberle, J. (2021) How do organisational properties drive international customer centricity for Swiss manufacturers. Master of Science in International Management, School of Business FHNW. Supervisor: Barbara Miller
• Wassmer, M. (2021) Implementation of servitization into international business models. Master of Science in International Management, School of Business FHNW. Supervisor: Barbara Miller
  

Please see other Master theses that we have already completed:

• Baumgartner, S (2020) Strategic Foresight and Innovation Management: A comparative study across international Swiss banks. Master of Science in International Management, School of Business FHNW. Supervisor: Marc K. Peter
• Bumann, J. (2019) Digital Transformation in the Financial Industry: How do International Swiss Banks Leverage Digital Transformation to Stay Competitive? Insights and Suggestions for Corporate Strategies in the Age of Digital Transformation. Master of Science in International Management, School of Business FHNW. Supervisor: Marc K. Peter
• Falco, G. (2020) CSR in SMEs: motivation and the influence of institutions in stakeholder prioritization. Master of Science in International Management, School of Business FHNW. Supervisor: Johan Lindeque
• Hubenova, T. (2020) Integration of Blockchain Technology into Multinational Firms’ Supply Chains. Master of Science in International Management, School of Business FHNW. Supervisor: Johan Lindeque
• Moser, R. (2020) Digitalization and the Internationalization of Swiss Medium-sized Enterprises. Master of Science in International Management, School of Business FHNW. Supervisor: Johan Lindeque
• Bislin, J. (2021) Increasing Millennial Mothers’ Product Awareness and Consideration for High-Involvement Infant Sleep Products by Understanding Key Pre-Purchase Customer Touch Points in Highly Developed Markets - A Cross-National Study Comparing Switzerland and California, USA. Master of Science in International Management, School of Business FHNW. Supervisor: Barbara Miller
• Fears, T. (2020) Exploring how digital transformation affects the organizational properties of a multinational healthcare company. Master of Science in International Management, School of Business FHNW. Supervisor: Barbara Miller
• Wipraechtiger, L. (2020) Smart City: Analysis of Application Areas and their Potential in an International Context. Master of Science in International Management, School of Business FHNW. Supervisor: Marc K. Peter