E-Commerce Best Practice Day 2026

The hands‑on conference for Swiss online retail experts

Once again, around 300 decision-makers, experts, and interested parties from the digital commerce sector will meet at the E-Commerce Best Practice Day to learn about and discuss best practices, innovative technologies, and current trends in e-commerce.

Best practices and various AI applications from e-commerce practice will be presented:

• Generative AI in content creation
• AI-generated product information
• LLMs (Large Language Models) and AI tools in practice
• Generative Engine Optimization (GEO) in online retail
• Chatbots (digital sales advisors) and
• AI agents (Agentic Commerce).

The diverse program offers over 20 inspiring keynotes from e-commerce practice as well as exciting insights from research. It provides insight into the success strategies of leading Swiss online retailers and platforms:

• Brack
• Galaxus
• LOEB
• Migros Online
• Coop Online
• JUMBO
• Victorinox
• Flaschenpost und
• QoQa.

This year, the program at the E-Commerce Best Practice Day will be supplemented by the International Scientific-Practical Conference (ISPC 2026). Approximately 100 participants and hybrid contributions from applied science are expected. 

• 

  6th International Scientific Practical Conference (ISPC 2026)

  Digital and AI Management - Scientific Research and Practical Implementation

• Participants of the Online Retailer Survey 2026: CHF 50
• Online retailers (online shop operators): CHF 150
• Service providers: CHF 300

The event is free for:

• Course participants of the modularised CAS programmes at the FHNW School of Business (Let's Get Digital)
• Bachelor and Master students at FHNW
• Alumni of FHNW
• Members of HANDELSVERBAND.swiss
• E-commerce startups

This year, there will be three parallel tracks: E‑Commerce, AI & Agentic Commerce, and Marketplaces & Platforms. The final agenda will be published here by June 2026.

Platinum Research Partner:

• Worldline Schweiz AG

Gold/ Silver Research Partner:

• CRIF AG
• CembraPay
• TWINT AG
• Die Schweizerische Post
• PostFinance AG
• EOS Schweiz AG
• PAIR Finance
• Fachschule für E-Commerce (FfD)

Associations and Event Partners:

• HANDELSVERBAND.swiss
• Okitah