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Core Competences

Expertise in the internationalization of and international market strategies for SME

The Focus “International Market Strategies for SME” brings together different subject experts to provide a comprehensive value-based strategic approach to SME internationalization. This allows us to provide you – our clients and partners – the right team for their project, be this a foreign market attractiveness assessment or a value proposition innovation process to ensure products and services better fit with international customers.

With FHNW’s internationalization tools and expertise, we will support your SME to:

  1. Assess foreign market potential
  2. Support you with innovating value propositions for foreign markets
  3. Build with your team an international value creation strategy
  4. Support you with knowledge and contacts to operate abroad
  5. Provide you with a subsidiary governance framework and control strategy
  6. Support in identifying external experts for international market specific questions, such as for example contract law, intellectual property and ownership structures

Dr Johan Lindeque is the head of the School of Business “International Market Strategies for SME” team and a renowned expert for SME Internationalization.

Selected publications:

European Journal of International Management

Merkestein, W. F., Lindeque, J. P. (2019). Demerged Multinational Enterprises: A Study of Post-Demerger International Strategies. European Journal of ...

to European Journal of International Management

Doing Business in Europe

Suder, G., & Lindeque, J. (2018). Doing Business in Europe (3. Aufl.). London: SAGE Publications.

to Doing Business in Europe

The Routledge Companion to European Business

Suder, G., Riviere, M., & Lindeque, J. (Eds.) (2018). The Routledge Companion to European Business. Abingdon: Routledge.

to The Routledge Companion to European Business

Please contact us to discuss your needs and how we can support you!

The FHNW School of Business has several other centers that might support your SME internationalization strategy: