A business model to promote B2B sharing projects
The project developed an SME oriented toolbox, which supports B2B sharing projects in a process-oriented manner. Sharing projects were subsequently be transferred into a two-stage business model consisting of (1) platform-based mediation and (2) advice and training-based support.
Project details
- Type
- Research project
- Research areas
- Reliability, safety and security
- University
- FHNW School of Applied Psychology / Institute Humans in Complex Systems
- Partner
- Hochschule Luzern, various SME
- Funding
- Innosuisse – Swiss Innovation Agency
- Running time
- 2020 to 2023
- Management
- Prof. Dr. Toni Wäfler, FHNW School of Applied Psychology and
Charles Huber, FHNW School of Engineering - Collaboration
- Luca Niederhauser, FHNW School of Applied Psychology
Publications
Huber, S., Von Dem Berge, K., Burri, S., Juettner, U., Waefler, T., Huber, C., & Niederhauser, L. (2022). B2B: A Shift from Owning to Sharing? Marketing Review St. Gallen, 3, 30–36.
Jüttner, U., Kaufmann, C. J., & Wäfler, T. (2022). Nachhaltige Unternehmensführung durch B2B-Sharing. KMU-Magazin, 1/2, 2–5.
Niederhauser, L., Waefler, T., Huber, S., Juettner, U., Von Dem Berge, K., Huber, C., & Burri, S. (2022). Matching B2B-Partners in the Sharing Economy. 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022).
Contact
Further projects
Safety management platform
Successful implementation of databased services
