UX/usability evaluation of previous website prototypes

In the project “Marktzugang” in cooperation with Gebana, the Zurich University of Applied Sciences ZHAW and the Institute for Research and Development of Collaborative Processes of the School of Applied Psychology FHNW, a website was developed using crowdsourcing methods to support farmers worldwide to improve their production conditions and supply chains and to deliver their organic food directly to consumers in Europe.

In our User Experience and Usability area of expertise (formerly Usability & UX-Lab), we explored designs at the beginning of development using a paper prototype. This allowed us to review the concept and clarify basic questions about requirements and usage. In the advanced stage of development, we also evaluated clickable prototypes of the online platform, which provided us with further clues for concept assessment but also detailed advice on usability and aspects of user experience.

to the project description Plattform Marktzugang (german)

More information about our UX and usability testing services

The area of expertise User Experience and Usability (formerly Usability & UX Lab) has conducted numerous usability evaluations of websites and applications since its inception. Today, the focus is increasingly on the early phases of development. Therefore, we also conduct more explorative evaluations, where besides classical usability aspects like problems or the evaluation according to certain usability criteria, conceptual aspects and questions of user experience are increasingly be examined.

Also finished products and systems can be examined for UX. On the one hand, to identify future improvement potential and, on the other hand, to find arguments for the own product from the manufacturer's point of view in a competitive comparison or from the corporate customer's point of view in order to be able to make a purchase decision for systems with high acquisition costs.