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User Experience & Usability

People are the focus of all phases of the development process of digital or physical products, services and processes. We provide you with support as you conduct your user research, define the usage requirements, prototype, and evaluate the user experience and usability.

Incorporating a range of stakeholders such as users, customers and experts in product development and service design ensures a high level of usability and an appropriate user experience (UX). UX and usability are essentially about how people behave when using something and what they experience before, during and after use. The behaviour and experience of people is a theme that runs all the way through psychology – hence it is our focus in development.

Our User Experience & Usability area of expertise (formerly Usability & User Experience Lab) works with you as you design and realise your own UX project – from websites, physical products and work systems to services, processes and public spaces.

This is how we support you

We support you in all phases of the human-centered design process from the analysis to the concrete further development of the UX and usability.

HCD Process.png

You can design the entire development process together with us or you can choose individual elements of our offer:

  • User research: Get to know better your users and the needs and tasks of your target group.
  • Definition of usage requirements: Get the user requirements for your product or service through user research.
  • Designing the UX: Discover the experience of your target group for instance in a customer journey map.
  • Design solution development: Develop design concepts together with us from simple paper prototypes, mock-ups of applications and devices to simulations of services and processes.
  • Design thinking: Develop creative and innovative solutions with us and various stakeholders.
  • UX and usability evaluations: Let us evaluate your product, for instance with an expert evaluation, with explorative, diagnostic or validating usability-tests, pluralistic walkthroughs or eye tracking.
  • Consulting and process support: Let us advise or accompany you in your UX- and usability-activities.
  • Rent: Use our Digital Innovation Lab or rent specific equipment like our eye tracking systems for your

Sample projects of UX and usability:

Context analysis and prototyping of a self-test

to Context analysis and prototyping of a self-test

Customer journey mapping and persona creation

to Customer journey mapping and persona creation

Development of a teaching format with simulations and inquiries

to Development of a teaching format with simulations and inquiries

Eye Tracking Evaluation of Work Systems

to Eye Tracking Evaluation of Work Systems

Early prototype evaluation of a website

to Early prototype evaluation of a website

Usability testing of coffee machines

to Usability testing of coffee machines

Collaboration modalities

We offer bespoke support for your innovation projects, be they short-term and narrowly defined or longer-term and complex:

Contact us!

Do you have any questions or are you interested in working with us? Write to us or call us for a no-obligation consultation.

Team

Roger Burkhard

to Roger Burkhard

Location

FHNW School of Applied Psychology

University of Applied Sciences and Arts Northwestern Switzerland FHNW School of Applied Psychology Digital Innovation Lab Louis-Giroud-Strasse 26 4600 Olten