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      Logo of the University of Applied Sciences and Arts Northwestern Switzerland
      • Degree Programmes
      • Continuing Education
      • Research and Services
      • International
      • About FHNW
      DeEn
      Locations and ContactFHNW LibraryMedia Relations

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      Applied Psychology
      Digital Innovation Lab
      User Experience and Usability

      User Experience and Usability

      As experts in human-centred design, our laboratory supports you from user research and design prototyping to the evaluation of user experience and usability. We use these methods to create positive user experiences that fully meet the requirements and needs of the respective target groups.

      The focus of the human-centred design process is always on people. This applies to all phases of the development of digital or physical products, services and processes. Incorporating a range of stakeholders such as users, customers and experts in product development and service design ensures a high level of usability and a positive user experience (UX).

      With our extensive experience in research and development, we accompany and support you from the initial conception to the evaluation of your UX project. In our User Experience & Usability area of expertise, we cover the entire spectrum from qualitative to quantitative methods – in the field as well as in the laboratory.

      How we support you

      We support you in all phases of the human-centred design process: from early user research and context analysis to the evaluation and further development of the UX and usability.

      You can design the entire iterative development process together with us or choose individual elements of our offer:

      1. Context analysis: as part of our user research, we analyse the context in which users and other stakeholders operate, pursue their goals and complete tasks. Example methods: expert and focus group interviews, ethnographic observations, quantitative surveys, etc.

      2. User requirements: derived from the objectives and requirements that users encounter in their environment, we define the user requirements that a system must meet in order to fulfil the needs of a range of stakeholders. Example methods: personas, user journey maps, destination catalogues, etc.

      3. Design prototyping: together, we design the UX and develop design concepts for user interfaces, products, services and processes. Example methods: participatory workshops such as design thinking, paper prototypes, mock-ups, service simulations, etc.

      4. UX and usability evaluation: we evaluate products, services and systems with regard to their usability and UX. Example methods: qualitative, exploratory/diagnostic or validating UX/usability tests, eye tracking, quantitative UX/usability tests, expert evaluation, etc.

      Sample projects of UX and usability:

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      Collaboration modalities

      We offer bespoke support for your innovation projects, be they short-term and narrowly defined or longer-term and complex:

      Research and development projects

      Our applied research focuses on answering questions from companies and organisations around digital innovation.

      Applied research and development projects serve to generate new knowledge for science and industry. They can receive public funding due to their innovative nature. As a tertiary education provider, we have a wide range of experience with a variety of funding modalities.

      The results, which help participating companies in their projects, are further leveraged by the staff of the FHNW School of Applied Psychology (e.g. for continuing education or in the form of publications) in order to facilitate the transfer of knowledge between research, business and society.

      Timeframe: between six months and several years. Geared towards longer-term cooperation.

      Service projects

      Our services – such as expert consulting, testing and training – assist companies and institutions in their search for tailored answers to a wide range of questions in the area of digital innovation.

      Service projects are carried out at market rates by experts from the Digital Innovation Lab.

      Timeframe: depends on the project. Short-notice projects possible.

      Student projects (bachelor/master theses, project assignments)

      Student projects offer the opportunity to work on a psychology-oriented problem within an organisation while providing a learning experience for the students.
      Student projects (individual or group work) are supervised by lecturers with all the relevant qualifications.

      Click here for details of the conditions that apply to student projects (in German only).

      Timeframe: several months. Plus some lead time; coordinated with the FHNW School of Applied Psychology curriculum.

      Our clients

      We have worked on projects containing a wide range of products, services and systems for various organisations. A selection of these are:

      • BÜHLMANN Laboratories AG
      • FRAISA
      • Franke
      • gebana AG
      • Hörmann Schweiz AG
      • Siaxma
      • Skyguide
      • Vitra
      • Ypsomed AG

      Contact us!

      Do you have any questions or are you interested in working with us? Write to us or call us for a no-obligation consultation.

      Team

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      Applied Psychology

      Digital Innovation Lab
      Virtual Technologies & InnovationSocial RoboticsDigital Innovation Lab
      Roger Burkhard

      Roger Burkhard

      Telephone

      +41 62 957 22 31

      E-mail

      roger.burkhard@fhnw.ch

      Address

      FHNW University of Applied Sciences and Arts Northwestern Switzerland School of Applied Psychology Riggenbachstrasse 16 CH – 4600 Olten

      Location

      FHNW School of Applied Psychology

      University of Applied Sciences and Arts Northwestern Switzerland FHNW
      School of Applied Psychology
      Digital Innovation Lab

      Louis-Giroud-Strasse 26

      4600 Olten

      Phone+41 84 882 10 11

      E-Mailinfo.aps@fhnw.ch

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