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      Logo of the University of Applied Sciences and Arts Northwestern Switzerland
      • Degree Programmes
      • Continuing Education
      • Research and Services
      • International
      • About FHNW
      DeEn
      Locations and ContactFHNW LibraryMedia Relations
      Applied...
      Innovative market offe...
      The Food Basket with So...

      The Food Basket with Social Impact

      Harnessing Consumer Data for the Collective Good: Transforming Food Purchases into Insights for Public Health and Sustainable Consumption.

      Vast amounts of detailed food purchase data are collected through loyalty cards, primarily for commercial purposes by retailers. The Social Food Basket project aims to repurpose this data to benefit public health and sustainability efforts.

      The project will develop a prototype for a platform for consumers to opt-in and share their purchase data for research. This data shall be accessible to researchers, public health organizations, and other stakeholders to gain insights into food consumption patterns and develop targeted interventions.

      Key objectives of this project include

      • establishing a project consortium with stakeholders like retailers, government agencies, and consumer protection organizations
      • conducting a pilot case study to test data analysis
      • developing a prototype for feedback from consumers and stakeholders
      • determine consumers' willingness to share data
      • creating a minimum viable product (MVP) for further funding opportunities

      Projekt Dates

      Lead and Team

      Prof. Dr. Mirjam Hauser (Lead), Gioia Hilpert, Lucy Johnson, Manuela Schwab

      Funding

      Innovation Booster – Swiss Food Ecosystems

      Collaboration

      Prof. Dr. Tamara Bucher, Bern University of Applied Sciences
      Dr. Nadine Lacroix Oggier, University of Fribourg

      Duration

      July 2024–December 2024 (initial phase)

      Collaboration in research and services

      Applied Psychology
      Mirjam Hauser

      Prof. Dr. Mirjam Hauser

      Professor

      Telephone

      +41 62 957 24 36

      E-mail

      mirjam.hauser@fhnw.ch

      Address

      FHNW University of Applied Sciences and Arts Northwestern Switzerland School of Applied Psychology Riggenbachstrasse 16 CH – 4600 Olten

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