The Food Basket with Social Impact

Harnessing Consumer Data for the Collective Good: Transforming Food Purchases into Insights for Public Health and Sustainable Consumption.

Vast amounts of detailed food purchase data are collected through loyalty cards, primarily for commercial purposes by retailers. The Social Food Basket project aims to repurpose this data to benefit public health and sustainability efforts.

The project will develop a prototype for a platform for consumers to opt-in and share their purchase data for research. This data shall be accessible to researchers, public health organizations, and other stakeholders to gain insights into food consumption patterns and develop targeted interventions.

Key objectives of this project include

• establishing a project consortium with stakeholders like retailers, government agencies, and consumer protection organizations
• conducting a pilot case study to test data analysis
• developing a prototype for feedback from consumers and stakeholders
• determine consumers' willingness to share data
• creating a minimum viable product (MVP) for further funding opportunities