Prof. Dr. Mirjam Hauser

Activities at FHNW

Role

Professor for Economic Psychology at the FHNW School of Applied Psychology
Programme manager CAS Strategic Foresight: Psychologisch fundierte Zukunftsgestaltung für Unternehmen

Areas of Expertise

Consumer needs, expectations, and trends
Digitization and consumer well-being
Qualitative and quantitative market insights
Strategic foresight

Project

Lecturing and Research

Lecturing

Lecturing in Degree Courses

Persuasion and Advertising (MSc)
Supervision of theses and student research projects

Profile

Professional Experience

since 2023
Professor for Economic Psychology at FHNW School of Applied Psychology

2021-2023
Senior Lecturer, UEH University of Economics Ho Chi Minh City, ISB International School of Business, HCMC, Vietnam

2015-2021
Senior Research Manager, GIM Suisse AG, Zurich, Schweiz

2008-2015
Senior Researcher, GDI Gottlieb Duttweiler Institut, Zurich, Schweiz

2010-2013
Ph.D. in Social and Business Psychology, University of Zurich. Dissertation: 'How Food-Related Values Influence Food Consumption Behaviour' in cooperation with GDI/Migros (supervised by Prof. Dr. Klaus Jonas)

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Prof. Dr. Mirjam Hauser

Activities at FHNW

Project

Lecturing and Research

Profile

Institute

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