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DeEn
Locations and ContactFHNW LibraryMedia Relations

      Logo of the University of Applied Sciences and Arts Northwestern Switzerland
      DeEn
      Locations and ContactFHNW LibraryMedia Relations

      Prof. Dr. Mirjam Hauser

      Activities at FHNW

      Role
      Professor for Economic Psychology at the FHNW School of Applied Psychology

      Areas of Expertise

      • Consumer needs, expectations, and trends
      • Digitization and consumer well-being
      • Qualitative and quantitative market insights
      • Strategic foresight

      Project

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      Lecturing and Research

      Lecturing in Degree Courses

      • Persuasion and Advertising (MSc)
      • Supervision of theses and student research projects

      Profile

      since 2023
      Professor for Economic Psychology at FHNW School of Applied Psychology

      2021-2023
      Senior Lecturer, UEH University of Economics Ho Chi Minh City, ISB International School of Business, HCMC, Vietnam

      2015-2021
      Senior Research Manager, GIM Suisse AG, Zurich, Schweiz

      2008-2015
      Senior Researcher, GDI Gottlieb Duttweiler Institut, Zurich, Schweiz

      2010-2013
      Ph.D. in Social and Business Psychology, University of Zurich. Dissertation: 'How Food-Related Values Influence Food Consumption Behaviour' in cooperation with GDI/Migros (supervised by Prof. Dr. Klaus Jonas)

      LinkedIn

      • Institute

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      FHNW School of Applied Psychology

      FHNW University of Applied Sciences and Arts Northwestern Switzerland
      School of Applied Psychology

      Riggenbachstrasse 16

      CH - 4600 Olten

      Phone+41 62 957 22 33

      E-Mailinfo.aps@fhnw.ch