Activities at FHNW
Role
- Professor for Economic Psychology at the FHNW School of Applied Psychology
- Programme manager CAS Strategic Foresight: Psychologisch fundierte Zukunftsgestaltung für Unternehmen
Areas of expertise
- Consumer needs, expectations, and trends
- Digitization and consumer well-being
- Qualitative and quantitative market insights
- Strategic foresight
Projects
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Lecturing
Lecturing
Profile
Professional experience
Social networks
Publications, projects and presentations
Institute for Innovation, Transformation, and Sustainability
Digitalisation, mobility, and individualisation are accelerating change across work, the economy, and society. This transformation calls for more than technological solutions; it requires a deep understanding of human experience and behaviour in complex change processes.