Activities at FHNW
Role
- Professor for Economic Psychology at the FHNW School of Applied Psychology
- Programme manager CAS Strategic Foresight: Psychologisch fundierte Zukunftsgestaltung für Unternehmen
Areas of Expertise
- Consumer needs, expectations, and trends
- Digitization and consumer well-being
- Qualitative and quantitative market insights
- Strategic foresight
Projects
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Lecturing
Lecturing
Lecturing in Degree Courses
- Persuasion and Advertising (MSc)
- Supervision of theses and student research projects
Profile
Professional Experience
since 2023
Professor for Economic Psychology at FHNW School of Applied Psychology
2021–2023
Senior Lecturer, UEH University of Economics Ho Chi Minh City, ISB International School of Business, HCMC, Vietnam
2015–2021
Senior Research Manager, GIM Suisse AG, Zurich, Schweiz
2008–2015
Senior Researcher, GDI Gottlieb Duttweiler Institut, Zurich, Schweiz
2010–2013
Ph.D. in Social and Business Psychology, University of Zurich. Dissertation: 'How Food-Related Values Influence Food Consumption Behaviour' in cooperation with GDI/Migros (supervised by Prof. Dr. Klaus Jonas)
Social Networks
Publications, Projects and Presentations
Institute for Innovation, Transformation, and Sustainability
Digitalisation, mobility, and individualisation are accelerating change across work, the economy, and society. This transformation calls for more than technological solutions; it requires a deep understanding of human experience and behaviour in complex change processes.