Activities at FHNW
Role
- Professor for Economic Psychology at the FHNW School of Applied Psychology
- Programme manager CAS Strategic Foresight: Zukunft gestalten mit Konsum- und Organisationspsychologie
Areas of expertise
- Consumer needs, expectations, and trends
- Digitization and consumer well-being
- Qualitative and quantitative market insights
- Strategic foresight
Projects
Vertical Bicycle Parking Towers: What Cyclists Think
Assessment of Acceptance and Potential for Optimization of the Innovative Vertical Bicycle Parking System in Public Spaces.
Mapping Moral Polarities: MORALMAP
Strategies for dealing with a polarised public debate on new plant breeding technologies
The Food Basket with Social Impact
Harnessing Consumer Data for the Collective Good: Transforming Food Purchases into Insights for Public Health and Sustainable Consumption.
Lecturing
Lecturing
Profile
Professional experience
Social networks
Publications, projects and presentations
Institute for Innovation, Transformation, and Sustainability
Digitalisation, mobility, and individualisation are accelerating change across work, the economy, and society.