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The new textbook “Strategic Digital Tran...
3.12.2025 | Institute for Competitiveness and Communication

The new textbook “Strategic Digital Transformation”

Marc K. Peter and Johan Lindeque have developed a new educational resource on the topic of strategic digital transformation in companies. By combining theory and practical relevance, it provides an ideal basis for applying the knowledge gained in a targeted manner in the future.

This new textbook provides students with an academically rigorous learning experience. The book combines insights from the latest research on the strategic digital transformation of organisations, while supporting the practical application of this knowledge with the ACT (Analyse, Create, Transform) method and the Digital Transformation Toolkit. The ACT method and toolkit are the results of the multi-year and ongoing digital transformation research agenda.

The textbook and its Toolkit support students and future managers in understanding the practical realisation of digital transformation of organisations. This enables the development of competitive advantages for the digital age that reflect a sustainable approach.

In 12 chapters, students are provided with contemporary knowledge and an understanding of the strategic digital transformation of organisations, divided into seven strategic action fields (SAF). This offers the opportunity to simultaneously develop the ability to address real world business challenges through the application of the digital toolkit.

"I am confident that the insights and strategies presented in this textbook will provide valuable guidance for young leaders and innovators seeking to thrive in the digital era."
Alois Zwinggi, Managing Director, World Economic Forum (WEF)

The textbook’s structure supports this integration of academic rigour and practical relevance to enable a unique approach to teaching the subject matter. Students get prepared to apply the knowledge and experience they have acquired in a targeted manner in their future careers.

In addition to the Digital Transformation Toolkit with templates and checklists, the textbook also provides many online resources, including videos, podcasts, case studies, slide decks and digital technology factsheets.

Toolkits, case studies, videos, podcasts and slides are available free of charge at https://strategic-digital-transformation.com/.

About FHNW

FHNW School of Business
Johan Paul Lindeque

Dr. Johan Paul Lindeque

Lecturer, Institute for Competitiveness and Communication

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+41 62 957 28 04

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johan.lindeque@fhnw.ch

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FHNW University of Applied Sciences and Arts Northwestern Switzerland School of Business Riggenbachstrasse 16 CH – 4600 Olten

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