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Visual Communication

The BA course at the Institute of Visual Communication offers a practice-based and scientifically grounded training that merges the artisanal and artistic tradition of the "Basel School of Design" with state-of-the-art-research and groundbreaking technologies.

Digitalization, communication networks, a flood of images – visual messages with diverse impacts surround us on a daily basis. The BA course at the Institute of Visual Communication offers a practice-based and scientifically grounded training that merges the artisanal and artistic tradition of the “Basel School of Design” with state-of-the-art research and groundbreaking technologies. The focus of the training lies on the generation of visual messages for digital and analogue channels of communication. The aim of the BA studies course is for students to learn how to assess and deal with the impact of imagery. This includes the responsible application of images as well as graphic and pictorial icons along with the processing of imaged-based information. You will concern yourself intensively with design processes in visual communication, ranging from drawing and photography to generative processes, and develop in self-devised projects an independent approach to design. In our state-of-the-art studios and workshops you will acquire a wide range of artisanal, technical, artistic as well as analytical skills.

Specialization

Following two foundation semesters you get to choose from the three fields “Media”, “Image” and “Typography” in which to specialize in your Main Studies Course.

Target Audience

For our BA course we are looking for highly motivated students with an interest in the design and analysis of visual messages.

Information on programme contents

Organizational matters

Institute Visual Communication

Visual Communication is an independent branch of knowledge generation. By means of visualization matters become imaged, conceivable and understandable.

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Institute of Visual Communication

FHNW University of Applied Sciences and Arts Northwestern Switzerland Academy of Art and Design, Institute of Visual Communication, High-rise: D 5.03 Freilager-Platz 1 CH - 4142 Münchenstein near Basel

Dreispitz Basel

FHNW University of Applied Sciences and Arts Northwestern Switzerland Academy of Art and Design Freilager-Platz 1 4142 Münchenstein near Basel
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