COIL Sustainability Marketing & Ethics

Collaborating Universities

FHNW School of Business

Sheridan College

Responsible Person/Contact

Prof. Dr. Nikolina Fuduric

Prof. Wayland Chau J.D.

Course description

The guiding principle of this course is to challenge outdated views of marketing from a linear, profit-only management process to management-as-stewardship. The focus is on international economic, social and environmental sustainability. We apply a systems perspective which helps students understand all the levers at play when decisions with and for different stakeholders have to be made.

Students learn the theoretical and practical aspects of Sustainability Marketing and ethics. A closer examination is made of sustainable product development, fair pricing, sustainable channel management and transparent promotions.

This course is part of a co-teaching and co-learning programme with Sheridan College in Ontario, Canada (COIL Programme). Students practice inter-cultural communication whilst digitally interacting with their Canadian peers. They learn to make sustainable resource decisions in diverse groups through a simulation tool from MIT (Fishbanks).

More information

Good to know

The first two digital sessions (each is two hours) with Sheridan College are before the FHNW Semester start in September.

100% class presence is required to pass this course. Absences are excused only with a doctor’s note.

Collaborative part

• Interactive lesson/s in an international/intercultural virtual classroom (synchronous).
• Assignments for Global virtual teams (GVTs) (synchronous/asynchronous).
• Working with collaborative tool/s such as Padlet, whiteboard, Miro, jam board etc. as an asynchronous extension of the international virtual classroom.

Conditions FHNW-students

• Cross-country interaction requires time flexibility.
• Lessons outside the usual schedule, namely 3 two-hour synchronous lessons are planned with the partner university of which 2 are in September before FHNW Semester start.