Activities at FHNW
- Lead CAS Product Management: Customer & Values-Oriented
- Lead CAS Sustainable Marketing
- Teach Product Innovation
- Teach Sustainable Marketing
- Teach Content Marketing
- Co-founder (with Dr. Olga Samuel): FHNW Sustainability Salon
- Founder: College of Business Research Roundtable
Profile
Everything I do in my career revolves around one word: TRANSFORMATION. This is what I believe in:
- Business/Marketing can be a positive influence on the planet and still be profitable.
- Education should be an invitation for transformation.
Before my career at the FHNW, I worked for 15 years in the pharma- and chemical industries as a financial analyst at Schering Plough, as a market analyst and marketing manager at Monsanto, as a logistics and inventory analyst at Sigma Chemical und finally, as a market analyst for my own business, Global Solutions. Today, I am the owner of Black Sheep Marketing GmbH focusing on sustainable marketing & product innovation.
Education:
- Bachelor of Business Administration – Finance Cleveland State University
- Bachelor of Arts – German & German Literature Cleveland State University
- MBA – International Business St. Louis University
- Doctor of Philosophy – Entrepreneurship & Economic Development Aalborg University, DK
- PhD Mentor: Prof. Dr. Anne Lorentzen
- PhD Committee: Prof Dr. Frederike Welter (Jönköping University, Sweden), Prof. Dr. David Smallbone (Kingston University, London), Prof. Dr. Ole Busck (Aalborg University, DK)
Teaching and Consulting Activities
Current Teaching Topics:
- Sustainable Marketing
- Converting sustainability value propositions into Content Marketing
- Product Management
- Values/Purpose-Oriented Marketing & Product Management
- Product Innovation through Jobs-to-be-Done
In these programs:
- BSci International Marketing
- BSci Industrial Psychology
- CAS Product Management: Kunden- und wertorientiert
- Visiting Professor Vietnam National University - Hanoi
Consulting themes:
- Sustainable Marketing
- Sustainable Product Development/Innovation
- Content Marketing for Sustainability Value Propositions
Research
- Innosuisse (pending): Sustainable Business Academy in Germany, Austria, Switzerland
- WISE BOOSTER/SNF (pending): Innovative Water Solutions for Switzerland
- MeteoSchweiz: Pollen Measurement Innovations for Switzerland
- VAUDE GmbH: Sustainable Marketing Canvas
- Coresystems/Aargauer Tech Fonds: App Innovation
Social Media
Sustainable Marketing Salon: LinkedIn Group
www.sustainablemarketingcanvas.com mit Blog
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