Everything I do in my career revolves around one word: TRANSFORMATION. This is what I believe in:

• Business/Marketing can be a positive influence on the planet and still be profitable.
• Education should be an invitation for transformation.

Before my career at the FHNW, I worked for 15 years in the pharma- and chemical industries as a financial analyst at Schering Plough, as a market analyst and marketing manager at Monsanto, as a logistics and inventory analyst at Sigma Chemical und finally, as a market analyst for my own business, Global Solutions. Today, I am the owner of Black Sheep Marketing GmbH focusing on sustainable marketing & product innovation.

Education:

• Bachelor of Business Administration – Finance Cleveland State University
• Bachelor of Arts – German & German Literature Cleveland State University
• MBA – International Business St. Louis University
• Doctor of Philosophy – Entrepreneurship & Economic Development Aalborg University, DK
• PhD Mentor: Prof. Dr. Anne Lorentzen
• PhD Committee: Prof Dr. Frederike Welter (Jönköping University, Sweden), Prof. Dr. David Smallbone (Kingston University, London), Prof. Dr. Ole Busck (Aalborg University, DK)

Current Teaching Topics:

• Sustainable Marketing
• Converting sustainability value propositions into Content Marketing
• Product Management
• Values/Purpose-Oriented Marketing & Product Management
• Product Innovation through Jobs-to-be-Done

In these programs:

• BSci International Marketing
• BSci Industrial Psychology
• CAS Product Management: Kunden- und wertorientiert
• Visiting Professor Vietnam National University - Hanoi

Consulting themes:

• Sustainable Marketing
• Sustainable Product Development/Innovation
• Content Marketing for Sustainability Value Propositions
  

• Innosuisse (pending): Sustainable Business Academy in Germany, Austria, Switzerland
• WISE BOOSTER/SNF (pending): Innovative Water Solutions for Switzerland
• MeteoSchweiz: Pollen Measurement Innovations for Switzerland
• VAUDE GmbH: Sustainable Marketing Canvas
• Coresystems/Aargauer Tech Fonds: App Innovation
  

• Fuduric, N. 2017, The Emperor’s New Clothes: Product Innovation Fads and How to Avoid Them, Product Management Festival
  
• Fuduric, N. 2017, Between a Rock and a Hard Place: The Product Manager’s Reality, Product Management Festival
• Product Management Night NZZ, 3. November 2017, Jobs-to-be-Done vs. Voice of Customer: Demystifying Product Innovation presentation
• Fuduric, N. 2016, Unbeschwert auf der Cloud, Unternehmer Zeitung
• Internationalizing a Swiss App: coresystems AG enters Asia Case Study, Fuduric, N. & Schultz, C. 2014: The Case Centre, Publication type: Research  › Case Study
• Die Geburtsstunde des Wow, Fuduric, N. Stimmt AG. CX Forum 9. Bern 06. November 2013, Publication type: Conference › Paper & Presentation
• Entrepreneurship in the Periphery: A resource perspective, Fuduric, N. November 2011: Routledge, Publication type: Research  › Book Chapter
• Necessity Entrepreneurship in the Post-Socialist Periphery: A resource perspective, Fuduric, N. 2009 Aalborg : Institut for Samfundsudvikling og Planlægning, Aalborg Universitet. 293 p., Publication type: Research › PhD dissertation
• The Potential for Developing Opportunity-Oriented Entrepreneurship in Croatia: An institutionsal perspective, Fuduric, N. 2009 RENT Abstracts Handbook: The Entrepreneurial Growth of the Firm. p. 104. Budapest, Hungary, Publication type : Research - peer review › Conference Paper
• Entrepreneurship in the Post-socialist Periphery: A resource perspective, Fuduric, N. 2008 RENT Abstracts Handbook . Raposo, M. & Leitao, J. (eds.). p. 120-121. Covilha, Portugal, Publication type: Research – peer review› Conference paper
• Another Paradox in the Periphery?: Innovations among non-novel entrepreneurs, Fuduric, N. 2008 Regions: The Dilemmas of Integration and Competition: RSA conference abstract volume . Hardy, S., Larsen, L. B. & Freeland, F. (eds.). Regional Studies Association, Publication type: Research › Conference paper
• Entrepreneurship in the Periphery: Geography and resources, ISBN 978-87-91830-19-8, ISSN 1397-3169 2008-8, Fuduric, N. 2008 Institut for Samfundsudvikling og Planlægning, Aalborg Universitet, (Skriftserien for Institut for Samfundsudvikling og Planlægning; 2008-8), Publication : Research › Working paper/preprint
• The Sources of Entrepreneurial Opportunities: Perspectives on individuals and institutions, ISBN 978-87-91830-18-1, ISSN 1397-3169 2008-7, Fuduric, N. 2008 Aalborg : Institut for Samfundsudvikling og Planlægning, Aalborg Universitet, 41 p.(Skriftserien for Institut for Samfundsudvikling og Planlægning; 2008-7), Publication : Research › Working paper/preprint
• Individuals and Opportunities: A resource-based and institutional view of entrepreneurship  ISBN No. 978-87-91830-17-4, Fuduric, N. 2008 Institut for Samfundsudvikling og Planlægning, Aalborg Universitet, 26 p.(Skriftserien for Institut for Samfundsudvikling og Planlægning), Publication type: Research › Working paper/preprint
• Entrepreneurship in the Periphery: Characteristics and trends, Fuduric, N. 2007 Conference Abstract Volume. European Network for Industrial Planning, Publication type: Research - peer review › Conference Paper
• Entrepreneurship and Regional Development, Fuduric, N. 2007 Conference Abstract Volume . Regional Studies Association, Publication type : Research › Conference Paper

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