All news and stories, FHNW School of Business

Martin Pupic has always been driven by curiosity, ambition and a strong belief in applied learning, especially when it comes to understanding the dynamics of the global economy across cultures and industries. This mindset led him to pursue a Master’s degree in International Management at the FHNW, a programme known for its practical focus, international perspective and strong link to real-world business challenges.

The Master’s in International Management at FHNW equipped Celina Heutschi with the skills and confidence to excel in recruitment and talent attraction. Through hands-on modules and interaction with international peers, she strengthened her business expertise and intercultural skills, experiences that continue to shape her professional journey today.

Marc is driven by a natural curiosity that has led him to explore a wide range of industries and accumulate a rich and diverse professional experience. His passion for learning led him to pursue a Master’s in International Management, enriching both his career and global perspective.

For the Seminar in Switzerland of the International Student Projects, the FHNW School of Business was delighted to welcome the Ambassador of Indonesia H.E. Mr. Ngurah Swajaya.

The Swiss Africa Cybersecurity Community was recently featured on the Initiative Afrique podcast.

The influence of a programme and how it can shape your life. Tiziano Kammermann tells how the programme he chose not just provided him with the right toolkit for his profession, but also gave him valuable experiences for life.

Marc K. Peter and Johan Lindeque have developed a new educational resource on the topic of strategic digital transformation in companies. By combining theory and practical relevance, it provides an ideal basis for applying the knowledge gained in a targeted manner in the future.

Students Create Innovative AI Solutions for Real-World Business Challenges

Determinants of risk-driven cybersecurity adoption in Swiss SMEs.

The AI-driven hackathon saw the development of a variety of successful prototypes.

A research team from the FHNW School of Business and other universities reviewed the state of cybersecurity preparedness, response efficacy and implementation expectancy among 1 500 Swiss small business managers and owners.

A research team from the Institute of Management at the FHNW has published the ‘Scope 3 Best Practice Guide for Cities and Regions’. The guide is based on the findings of a research project commissioned by the canton of Basel-Stadt. It provides a practical overview of the strategies and measures that are particularly promising for reducing indirect greenhouse gas emissions, known as Scope 3 emissions.

The Swiss-Africa Cybersecurity Community was honored to co-host the fourth edition of our hybrid workshop series on September 29, 2025, in collaboration with the ISACA SheLeadsTech Community.

Study with practical relevance, think globally and develop personally. Meike Lenting talks about how the master's programme at FHNW helped her to grow.

Jayson Zengquan Wang, a 38-year-old Swiss-Asian MBA graduate and entrepreneur, shares his experience about how the MBA programme inspired him, provided valuable knowledge and ultimately helped him start his own business.

Juan Pablo shares his experience from the Swiss-International MBA at the FHNW School of Business.

Augmented Reality in Marketing & E-Commerce

Caroline Binder talks about why she chose the Master's in Business Information Systems and how it allowed her to take on new tasks.

The University of Applied Sciences and Arts Northwestern Switzerland FHNW is expanding its activities with India and is now offering the Executive Leadership Programme for Swiss SMEs “Explore & Discover Business Opportunities with Trade Partner INDIA” starting in August.

Two of the five International Student Projects (ISPs) at the FHNW School of Business are celebrating their anniversary this year. The format of these projects is unique in that they are organised by students for students, providing valuable international and practical experience.

The fact sheets of the first edition 2025 were developed to support small businesses in identifying important digital technologies. They help SMEs to build a better understanding of the drivers of digital transformation and are intended to stimulate a strategy discussion.

The module “Generative AI for Business”, which is open to all business students, introduces generative AI technologies and their application in the business world. Students learn how generative AI can contribute to solving real business problems, from automating tasks to creating new business models.

The ImpactLab of the FHNW University of Applied Sciences and Arts Northwestern Switzerland has developed an open-source decision support system that any university incubator can use and extend to increase its success rate.

Kriss Sharlyn Redrico is a trained mining engineer with a passion for business. She is taking bold steps to carve a new career path through the Swiss-International MBA at FHNW – pushing forward her startup project «Jack».

Adam Kanouni studies Business Information Technology and represented FHNW at the Global E-Commerce finals event in Hangzhou, China.

Insight China, Focus India, connectUS, ExploreASEAN and HOLATAM

The innovative AI tool was presented at the EDULEARN24 conference.

Ioan and Nicola Vassilev share their first experiences with the Swiss-International MBA.

On Friday, 19 July 2024, a bug in a software release from US software company CrowdStrike (allegedly) caused a ripple effect that affected the IT infrastructure of millions of organisations, throwing critical infrastructure such as airports, hospitals, retail chains and universities into an IT crisis.

The new book "The Digital Transformation Canvas" from FHNW School of Business Professor Marc K Peter provides practical guidance to organisations.

Interview with the two organisers of the special event in Olten on 27th August 2024.

The business potential of blockchain technology in global value chains (GVCs) includes the creation of permanent records of information, to facilitate specifications regulation, to mitigate risk using smart contracts, and through full, transparent transaction traceability at reduced costs. A recent study however showed that the adoption of blockchain is uneven in multinational enterprises (MNE).

Simone Dollinger is a seasoned Programme Officer in international development cooperation who works with Mission 21 in Basel, Switzerland, overseeing projects across Latin America. She shares insights into her impactful career and academic journey through the Swiss-Asian MBA programme. After working in Costa Rica for six years, she has returned to Switzerland.

After completing his studies in business informatics (top of his class), David Frehner founded the company storabble together with three colleagues. The company really took off thanks to its successful participation in the programme ‘Die Höhle der Löwen Schweiz’ (The Lion's Den Switzerland) at the end of 2023.

Milan Jović (31) has a background in chemistry and works in the pharmaceutical industry as a Squad Coordinator with Roche in Basel, Switzerland. He shares his experiences about his MBA journey at FHNW and his interest in bridging scientific expertise with business acumen.

The Ambassadors of India and Brazil to Switzerland came to Olten for the Seminar in Switzerland of the International Student Projects of the FHNW School of Business.

Facilitating the assessment of eHealth tools to provide more value to patients.

During Cardiff Week 2023, students in the BSc International Business Management took a deep dive into Welsh sports culture to develop new green strategies for cricket and rugby clubs.

Henry William Tran, 29, has a background in electrical and mechanical engineering and works for Komax AG, a market and technology leader in automated wire processing, in Lucerne, Switzerland. He joined the Swiss-Asian MBA for various reasons.

Researchers at the FHNW School of Business have studied the motives for foreign direct investment and city location preferences in the automotive and commercial banking industries. The results will be used in as teaching materials in the Master programme MSc in International Management.

FHNW School of Business has recently signed two MoUs with key partners in Shenzhen. The agreements will create greater opportunities for FHNW staff and students to learn more about the rapidly developing Greater Bay Area, participate in teaching and research, develop joint symposia and events and promote greater exchange of expertise in the field of education.

Manuel Wendle, a 38-year-old Business Risk Manager, shares insights into his journey through the Swiss-Asian MBA programme and valuable advice on managing a professional career, family commitments and academic pursuits. Manuel works for Bank Cler, a subsidiary of the Basler Kantonalbank.

The partnership opens up new mobility exchange opportunities for our students.

From 16-17 September, the third MAKEathon event was held at FHNW Campus Olten.

The FHNW School of Business is introducing double degree programmes in collaboration with prestigious universities from around the globe.

Patrick, student in the Swiss-Asian MBA, talks about his plans and motivation for joining this specialised programme.

As a Chinese student in the Swiss-Asian MBA, Eric shares his experiences from his graduation ceremony in Switzerland.

The 10th edition of the BSwiss – Swiss International Business Summer School took place from July 24 to August 4, 2023 in Basel.

26 students from Switzerland, Colombia and elsewhere participated in this year’s summer school on cross-cultural entrepreneurship.

The HybridAIMS23 international workshop brought together experts from industry and academia to discuss applications, challenges and opportunities on the convergence of hybrid Artificial Intelligence and Enterprise Modelling.

The newly signed contract ensures the mobility of students and lecturers between Switzerland and Vietnam.

We are happy to announce a new partnership that opens up new student exchange opportunities.

After the Seminars Abroad in Asia and the Americas, the project teams look back on their experiences and share their lessons learned for the coming generation of ISPs.

In the myriad of eHealth tools available, the lack of standardized assessment makes it challenging to judge which one would be best fit for purpose. A project team of the FHNW School of Business identified this gap and initiated this project with the aim of creating a practical eHealth assessment toolbox that can assist in addressing this need.

Every year over 100 students and staff join the International Student Projects to visit companies and organisations in Switzerland, Asia and the Americas and to learn about the social, economic and political landscapes of Switzerland’s major trading partners.

A three-week study module across two continents provided cultural insights and valuable experience working in diverse teams.

Yulia Jin has already built an impressive professional career. As a young mother, she is now about to complete her studies in the Swiss-Asian MBA programme. In this interview, she talks about how she manages to stay on top of her busy schedule.

The partnership opens new opportunities for students in the Master’s programme International Management.

Zengquan Jayson Wang is currently pursuing the Swiss-Asian MBA programme at FHNW. In earlier years, Jayson worked as a world-class bartender. He sees striking similarities with the seemingly different management discipline: Professionalism, teamwork, and the drive to provide outstanding service.

On 15 November 2022, the ImpactLab and MBA study programmes of FHNW hosted an inspiring event addressed to students interested in entrepreneurship.

We are excited to unveil a new fifth International Student Project: HOLATAM allows students to explore the dynamic culture and business environment of Latin America.

From 30 Sept. to 2 Oct. 2022, more than 70 people gathered at the FHNW Campus Olten with a common objective: solving company challenges with the latest research approaches and technologies in artificial intelligence.

Get to know the five International Student Projects (ISPs) of the University of Applied Sciences and Arts Northwestern Switzerland.

Topics discussed included education innovations in the context of digitalization.

The visit highlights the importance of Swiss-Thai collaboration in higher education.

Karim Milo is a graduate in molecular biology who is currently working as Medical Scientific Liaison Manager at Merck (Schweiz) AG in Zug, Switzerland. With the submission of his Master thesis earlier this year, Karim successfully completed the Dual Degree MBA FHNW Cross-Cultural Leadership / Edinburgh Business School.

The international Summer School organised by EAFIT (Colombia) and FHNW focused on the theme of entrepreneurship in a cross-cultural context.

In 2018 Alexander Merz decided to enrol for the Dual Degree MBA FHNW Cross-Cultural Leadership / Edinburgh Business School and graduated in 2021. His motivation: he wanted to further develop and become better in what he was doing.

Insight China, Focus India and exploreASEAN welcomed high-ranking guests to their seminars at the FHNW School of Business in Olten.

Salomé Szentpaly made the next career move with the Dual Degree MBA FHNW Cross-Cultural Leadership / Edinburgh Business School

Nathanael Hausmann has made a stunning career: from an apprenticeship in Switzerland to becoming president of Läderach North America, having built and now leading an international retail subsidiary with 40 stores and 330 employees. One important puzzle piece in this inspiring story is Nathanael’s Master’s degree in International Management.

Senat Sefidanoski has a passion for learning and sharing knowledge with people all around the world. He left Macedonia for Switzerland to work and to study in the Master’s programme International Management, where great emphasis is put on economic and digital innovation.

Students who wanted to study at a university abroad for one or two semesters had significantly fewer opportunities in the first half of 2020 due to the Corona virus. However, in the autumn semester 2021, it was possible to travel again on a larger scale. And now the students' desire to travel seems to have grown.

In June 2021, scientists from all over the world discussed questions on the topic of Society 5.0 – in a virtual conference across four time zones. The organiser was the University of Applied Sciences and Arts Northwestern Switzerland (FHNW), together with seven partner universities in five countries: China, Italy, Colombia, Malaysia and South Africa.

FHNW School of Business students who wish to study abroad are supported by the Swiss European Mobility Programme.

From 6 – 7 November 2021, students, engineers, designers and developers tackled current societal and industry challenges by implementing Artificial Intelligence.

Daniel Halter is FHNW Vice President for University Development and the new Head of the International Affairs Commission.

The pilot-phase concluded successfully with a pitching session about innovative business ideas. Now, the ImpactLabFHNW is updating its services for the coming semester.

As co-organiser, the FHNW School of Business established the “Borderless Data Analysis Video Competition”, an innovative project series to promote international academic collaboration in the digital age.

André Kaufmann, Business Information Technology student in Olten, spent the autumn semester of 2020 at Hanyang University in Seoul (South Korea). Despite being quarantined three times and missing his return flight, he has good memories of his time there.

The University of Applied Sciences and Arts Northwestern Switzerland (FHNW) has established a network in Latin America over the last several years, and developed competencies in the areas of practice-oriented vocational training and culture. Since September 2020, these activities have been coordinated by the FHNW Latin American Centre, which is headed by Paloma Baumann Carmona. She took on the role of lecturer of Spanish 25 years ago and has since then been committed to introducing insights into this new culture to the FHNW School of Business.

Stephan Jüngling, Deputy Head of the China Centre at the FHNW School of Business, is fascinated by the potential of town twinning. He wants to apply the fundamental idea of this concept to the international university landscape under the term "Sister University" - initial experience is already being gained with Shenzhen Technology University (SZTU), the first university of applied sciences in China.

When, how and why did the FHNW School of Business start to network internationally? Where do we stand today and what can we expect in the coming years?

The FHNW School of Business has launched ImpactLab FHNW: the first incubator of the FHNW aiming to support the transition of our students’ business ideas into innovative and impactful start-ups.

The Residential Weeks, where students take deep dives into the business ecosystems of various countries, make up 30% of course content of the Swiss-Asian MBA programme. From 9 to 11 January 2021, a Virtual Residential Week focused on Thailand.

Digitalisation is an important topic for every company. Specialists and managers are needed in a wide range of disciplines today. The new specialisations meet these labour market needs.

The FHNW School of Business is launching a new international pilot programme for master’s students to strengthen the competence for international collaboration.

The Corona pandemic has brought with it significant disruption to student exchanges in 2020. How have the affected students experienced this? Reflections from the International Office.

Despite restrictions and downturn, the Swiss-Asian MBA has strived to still bring to its students the much-anticipated residential week.

Credited as «informal team leader», FHNW student Tanpreet Kaur was the driving force behind her team being among the best projects of the 2020 X-Culture competition.

Traditional internationalisation models often do not fit the specific needs of SMEs and start-ups. In addition, external shocks (e.g. the coronavirus crisis) and the dynamics of global markets demand ever faster adjustments when operating in foreign markets. Today, it is no longer the big companies that beat the small ones, but the fast ones that beat the slow ones!

Manuel Wieland is a project manager at Aegerter & Bosshard AG, a company whose core business is in civil engineering in Basel, Switzerland. Manuel also doubles as the deputy in the project management and general contracting department.

The year 2020 has already been an extraordinary year for all International Student Projects. After the four successful seminars in Switzerland, all the projects were eager to take off for the most important event of the year: the onsite seminar! No one would have ever expected that the COVID-19 pandemic would have such tremendous consequences not only for the projects but for the whole world.

Classroom learning has been put on hold with the global outbreak of Coronavirus, but the University of Applied Sciences and Arts Northwestern Switzerland (FHNW) is committed to use technological means to bring you the best practices in Swiss-based teaching. Enter pedagogical learning through online formats, offered through our Swiss-Asian MBA.

From sustainability to mobility and supply chains, the International Student Projects of the FHNW truly shined during the recent Preparatory Seminar from February 10th – February 14th.

Patrick Klotz is a Swiss IT Entrepreneur based in Kuala Lumpur, Malaysia. He is participating at FHNW’s newly created Swiss-Asian MBA and sharing his first impressions of the programme.

Focus, motivation and dedication are the ingredients that make studying at a University of Applied Sciences into a success story. Florian Bammatter’s professional career is living proof.

Constantin Buda followed his passion and his heart – from Romania via Switzerland to Finland. Here is his story and his journey in his own words.

For the summer programme Social Entrepreneurship for Economic Development 2019, students came together to develop business concepts and strategies for villagers in the Mekong Delta.

Aline Pabst is a truly international student. The course of her studies took her from Switzerland to France, Germany and now China.

The study module “Overseas Educational and Managerial Experiences” took students of the MSc International Management to South Korea. Over the course of ten intensive days, the students took a deep dive into South Korean business practices and culture.

The 2019 edition of South Africa Live took the Master’s students from the marvellous views from Table Mountain to the dynamic micro-economy of the townships and to innovative, global companies.

Students of the MSc Business Information Systems explored innovative technologies and disruptive ideas in Silicon Valley, California.

Swiss and Asian students tackled issues of entrepreneurship over the course of a newly devised programme in Vietnam.