Hands-On Learning Experience, FHNW School of Business

In the hands-on workshop “Augmented Reality in Marketing & E-Commerce,” students dive into the world of Immersive and Augmented Realities and explore their applications in Marketing and E-Commerce.

During the workshop, students gain a deep understanding of the technical, contextual, and conceptual foundations of AR technology. They explore practical applications of AR and experiment with powerful AR tools. This hands-on approach helps them grasp how to deliver impactful AR experiences effectively.

By the end of the workshop, they create a complete AR marketing campaign from start to finish and they develop a prototype using the tools introduced during the workshop. The course offers a glimpse into the future of marketing and provides students with valuable skills in immersive technologies.