Research fields, FHNW School of Business

Transparency, accuracy and sound analysis are the foundation of any successful corporate management. In accounting, auditing and controlling, we combine scientific methods with practical solutions to provide a reliable basis for decision-making.

Strategically exploiting the potential of AI

The Institute for Competitiveness and Communication at FHNW is your partner for innovative communication solutions. We develop and implement practice-oriented research and consulting projects that help companies and organizations achieve a holistic, effective communication presence.

Strategically exploiting the potential of AI

At the Institute for Competitiveness and Communication at FHNW, we use data science and empirical research to help organisations make informed decisions by analysing large amounts of data.

Continuing education programme

The increasing dynamism in politics, economics, technology, society, etc. requires organizations to transform themselves with foresight.

We are committed to making digital trust understandable, tangible, and effective.

Our center is a competent partner for students, researchers, start-ups, SMEs, large companies, ecosystem players, and government institutions, ensuring long-term success through entrepreneurial thinking and creative solutions.

In the Financial Markets & Household Finance research area, we analyse the investment behaviour of private households and institutional investors such as pension funds, asset managers and consulting firms.

We help organizations design flexible working models and sustainable solutions that combine performance and innovation.

At the Institute for Competitiveness and Communication at FHNW, we embrace an integrated approach to marketing that combines both digital and traditional methods. We continuously develop and seek out the best marketing solutions to make companies and non-profit organizations even more successful.

Our focus is on the interfaces between the state and the market, the legal framework, state resource allocation, and governance issues.

We analyze and support processes of policy formulation, decision-making, implementation, and impact assessment.

We examine the state and future of civil society, the role of non-profit organizations, and aspects of ethical and sustainable development.

Sustainable finance has become increasingly important both nationally and internationally in recent years. This represents a major opportunity for banks, insurance companies, and businesses in the region and throughout Switzerland, but it also poses growing challenges in terms of continuous knowledge building and ever-changing (strategic) issues.