Activities
Overview
We cover all aspects of communication—whether internal or external corporate communication, personal communication, or intercultural communication. Our approach is always holistic and integrated, so that we never lose sight of the big picture. Our core services include:
- Applied research projects: Collaborations with partners from various industries to develop data-driven communication strategies.
- Communication strategy consulting: Support in developing a consistent image through integrated internal and external communication, brand and reputation management, and location marketing.
- Training programs: Tailor-made seminars and workshops for the further development of communication professionals, tailored to current market trends and AI-based approaches.
By combining theoretical research and practical application, we help companies in northwestern Switzerland and throughout Switzerland achieve measurable success in communication. We draw on the latest scientific findings and rely on experienced researchers and consultants to achieve optimal results.
Thematic focus
Research Focus
Our analytical expertise and interdisciplinary approaches in the field of communication make us a pioneer. Within the discipline of “communication,” we focus in particular on:
In addition, we offer comprehensive expertise in other areas such as:
- Consistent corporate image (internal and external communication, reputation and brand management, location marketing)
- Marketing communication and corporate publishing
- Media relations, crisis communication, rhetoric, moderation, and leadership
- Intercultural communication and negotiation techniques
These research priorities support organizations in effectively navigating the challenges of the modern, digitized, and increasingly AI-supported communications landscape.
Practical knowledge
Continuing education program
Continuing education program
Team
Contact
Prof. Dr. Christian E. Weber
- Phone
- +41 62 957 26 19
- christian.weber@fhnw.ch