I.M.P.A.C.T.

School of Business

I.M.P.A.C.T. is the center of excellence for effective communication in the age of new technologies (e.g., AI). With practical solutions, we promote and shape future-oriented communication at the interface between people, technology, and society in order to communicate effectively, responsibly, and humanely in an increasingly digitalized world.

In the context of digital transformation, communication remains as important as ever—but it is taking place under different circumstances. Today, effective communication means, on the one hand, being able to use AI and other technologies sensibly, efficiently, and responsibly. On the other hand, it is important to critically reflect on the use of these technologies and recognize when people must be the focus.

Our team is dedicated to communication in this area of tension between humans and machines. We explore how communication and new technologies can work together optimally and offer customized consulting and training for companies and organizations.

Research

Use of AI in written communication in business and science
AI literacy/AI skills, media and information skills in the context of AI, critical reflection on the use of AI
Literature research with AI
Use of new technologies for communication training
AI-assisted content analysis (social media)

Selected projects

Engage Your Audience: Improving Public Speaking with VR
Çöltekin, Mücke, Felder & Sigma Online, 2023, Innosuisse Innovation Cheque

Kritisch-reflektierter Umgang mit KI-Tools in der schriftlichen Kommunikation
Felder et al., 2023/24, Lehrfonds FHNW

Umfrage zur Nutzung von KI-Tools durch Wissenschaftler:innen (DACHL-Studie)
Felder et al., 2024/25, Zusammenarbeit via VK:KIWA

KI-gestütztes Schreiben: Fahrplan für Schreibberatende
Zusammenarbeit via VK:KIWA; Kaib, Felder, Gürtl, Kufner, Meinig & Unterpertinger, 2025

KI-assistierte Inhaltsanalyse von Social Media-Inhalten für Projektbericht
Syschemiq: Verhoeven et al., 2025/26

Services and consulting

Writing with AI: AI literacy in the context of written communication
Interpersonal and intercultural communication
Leadership communication
Difficult conversations, conflicts, and de-escalation (including professional role-playing with an experienced actress upon request)
Negotiations
Presentation skills
Body language
Communication and media
Social media and AI (AI SEO)
Online communication and collaboration