Institute for Competitiveness and Communication

School of Business

Marketing, communication and empirical business and social research

The Institute for Competitiveness and Communication (ICC) will help you and your business move forward. In our consulting, research and continuing education we focus on the areas of marketing, communication and empirical business and social research.

We offer consulting, services and training for businesses and organisations. We focus on delivering sustainable results and the direct transfer of knowledge gained from our research. You will benefit from the latest scientific findings from our research projects with partners in industry, business, public administrations and academia. Our projects have an applied focus and are very relevant to businesses. Your topic will be worked on by an interdisciplinary team of experienced researchers and lecturers.

Our continuing education courses for employees and leaders are very much informed by practice. The close connection between theory and application can be seen in the choice of lecturers as well as the wide range of research and services projects. Our attractive range of courses provides continuing education at the highest level.

Our continuing education courses

Our continuing education programmes for employees and managers are characterised by their practical relevance. The close connection between theory and application is reflected in the selection of lecturers and the diverse range of research and service projects. The attractive range of courses offers you continuing education at the highest level. Below, we present a few selected examples from our extensive portfolio.

India Seminar for Swiss-Based SME

Unlock the potential of one of the world’s fastest-growing markets. This Seminar on India equips Swiss SMEs with the knowledge, insights, and networks needed to understand the potential India offers.

Our research

Data Science & Empirical Research

At the Institute for Competitiveness and Communication at FHNW, we use data science and empirical research to help organisations make informed decisions by analysing large amounts of data.

Institute: Institute for Competitiveness and Communication

Communication

The Institute for Competitiveness and Communication at FHNW is your partner for innovative communication solutions. We develop and implement practice-oriented research and consulting projects that help companies and organizations achieve a holistic, effective communication presence.

Institute: School of Business, Institute for Competitiveness and Communication

Marketing

At the Institute for Competitiveness and Communication at FHNW, we embrace an integrated approach to marketing that combines both digital and traditional methods. We continuously develop and seek out the best marketing solutions to make companies and non-profit organizations even more successful.

Institute: School of Business, Institute for Competitiveness and Communication

Selected projects

Harnessing event and longitudinal data in industry and health sector through privacy preserving technologies

SNF Bridge Discovery project for the anonymization and synthesis of longitudinal data (panel data, mobility data, event data, etc.).

Institute: Institute for Competitiveness and Communication
Research field: Data Science & Empirical Research

New innovation models

Current trends in Swiss innovation activities

Institute: Institute for Competitiveness and Communication
Research field: Data Science & Empirical Research

Our services

Firmenschulungen (Fokus: Kommunikation)

Professionelle Kommunikation – Wir machen Sie fit

Institute: Institute for Competitiveness and Communication, School of Business

Firmenschulungen (Fokus: Marketing)

Digitale Kundenbeziehungen erfolgreich gestalten

Institute: Institute for Competitiveness and Communication, School of Business

Marktanalysen

Fundierte Marktanalysen für sichere Entscheidungen

Institute: Institute for Competitiveness and Communication, School of Business

Our publications

Das neue Lehrbuch «Strategische digitale Transformation»

Marc K. Peter und Johan Lindeque haben ein neues Lehrmittel zur Thematik der strategischen digitalen Transformation in Unternehmen entwickelt. Durch die Kombination von Theorie und praxisnahem Bezug bietet es eine ideale Basis, das erarbeitete Wissen in der Zukunft gezielt einzusetzen.

Date: 3.12.2025
Institute: Institute for Competitiveness and Communication

Handbook of Language and Mobility

Ein interdisziplinäres Grundlagenwerk zu Sprache, Mobilität und Migration im Spannungsfeld gesellschaftlicher, kultureller und politischer Dynamiken.

Date: 21.7.2025
Institute: Institute for Competitiveness and Communication

Our news

FHNW launches executive education programme “Growth Market India”

The University of Applied Sciences and Arts Northwestern Switzerland FHNW is expanding its activities with India and is now offering the Executive Leadership Programme for Swiss SMEs “Explore & Discover Business Opportunities with Trade Partner INDIA” starting in August.

Date: 12.2.2025
Institute: Institute for Competitiveness and Communication

The «Digital Technology Radar» offers insight into 12 important technologies for 2025

The fact sheets of the first edition 2025 were developed to support small businesses in identifying important digital technologies. They help SMEs to build a better understanding of the drivers of digital transformation and are intended to stimulate a strategy discussion.

Date: 6.1.2025
Institute: Institute for Competitiveness and Communication