Marketing

At the Institute for Competitiveness and Communication at FHNW, we embrace an integrated approach to marketing that combines both digital and traditional methods. We continuously develop and seek out the best marketing solutions to make companies and non-profit organizations even more successful.

School of Business

Activities

Overview

We offer customized consulting and practical research to optimize your company's marketing strategy. This includes:

Applied research projects: Collaborations with partners from various industries in the region and beyond to develop science- and data-based solutions.
Effective marketing strategies: Consulting on the development of efficient and effective marketing concepts tailored to the respective market conditions.
Market analyses: Detailed studies that take into account industry figures and local market trends in northwestern Switzerland, throughout Switzerland, and internationally.
Continuing education programs in marketing: Practice-oriented courses and programs based on the latest scientific findings and taught by experienced lecturers.

Thematic focus