The Center Future Health Management is the transdisciplinary center of excellence for the management of communication, innovation, and transformation in healthcare.
We address today's management challenges in the healthcare system, for example in hospitals, companies, or at the macroeconomic level. In the context of digital transformation/AI, patient-doctor communication, referral management, go-to-market strategies, healthcare costs, and other important topics, we offer practical solutions for hospitals, companies, and administrations.
Focus areas
The Center for Future Health Management combines expertise in health communication, referral management, behavioral marketing, digitalization, health economics, and organizational sociology with a strong practical focus and a broad industry network. This results in effective projects for research, consulting, knowledge transfer, and continuing education and coaching modules in Swiss higher education.
Patient marketing / patient decision-making behavior
Best practice patient acquisition (meta-studies and research projects), patient satisfaction measurements, patient journey mapping. We have already implemented projects on the topic of patient acquisition with the following institutions: Balgrist Zurich, Triemli City Hospital Zurich, Aarau Cantonal Hospital, Hirslanden Clinic Birshof, Salem Hospital Bern, Baden Cantonal Hospital, KS Thurgau, Zollikerberg, and others.
Referral management
Quantitative and qualitative referral analysis (observation and evaluation, referral market analysis, referral relationships, referral data), referral-oriented touchpoint analysis (blueprint method, website, portals, data exchange, etc.), systematic referral processing (cross-selling, up-selling, new customer acquisition), referrer management, and CRM.
Strategic health communication
Public relations, crisis communication, and health campaigns in the healthcare sector, e.g., for the Cantonal Hospital Baselland, Biel Hospital Center, the University Psychiatric Clinic (UPK) Basel, and others
Interpersonal communication
Patient-doctor communication, leadership communication in paradoxical situations.
Go-to-market strategies
Development of market launches for innovative digital therapies.
Health economics
Analysis of incentive and disincentive systems, cost-benefit analyses and economic analyses, bureaucratization studies.
Digitalization in healthcare
Success and hindrance factors of digital transformation in hospitals, behavioral analysis of decision-makers (CEO, CIO, CMO).
Interdisciplinary research at the FHNW
The Competence Center Future Health Management collaborates with other research institutes at the FHNW – from medical technology and medical informatics to social sciences, economics, and design sciences.
Team
Contact
Dr. Raymond Dettwiler
- Phone
- +41 62 957 23 43 (Direct)