Activities at FHNW
- Lecturer in Marketing
- Program Director CAS Key Account Management
- Research on consumer behaviour and patient behaviour
Profile
Raymond Dettwiler is a sociologist and economist. After executive positions in sales and marketing, he currently works as a lecturer with a teaching and research assignment at the Institute for Competitiveness and Communication. His research focuses on systemic consumer research, patient behaviour, marketing sociology and network research.
Education
- 2016 – Doctoral studies "Patient Journey in the Digital Age, University of Witten/Herdecke, Faculty of Economics and Culture, Prof. Dr. Dirk Baecker
- 1986- 1993: University of Basel, M.A., Sociology, Economics, Anthropology
- 1989-1990: Free University of Berlin, Faculty 1, Sociology, Economics, Economic Anthropology
- 1985-1986: University of Basel, Faculty of Natural Sciences
Employment history
- 2011-2013: Institut Straumann AG, Director, Global Sales Excellence, Member Global Sales Team
- 2009-2011: Curaden International AG, COO/Head Global Sales & Marketing
- 2007-2009: Pierre Fabre (Suisse) SA, Directeur Commercial
- 2003-2007: Gaba AG/Colgate Palmolive AG, National Sales Manager
- 2002-2003: Fritz Blaser AG, Locking Technology & Tools, Head of Marketing
- 1997-2002: Weleda AG, National Sales Manager/Key Account Manager
Teaching and Consulting Activities
- 2018 ongoing: University of Applied Sciences Northwestern Switzerland, School of Business, Seminar Key Account Plan
- 2017 ongoing: Seminar Customer Orientation in the Digital Age, Advanced Training Cantonal Administration
- 2017 ongoing: Seminar Customer Centricity, Training Financial Sector
- 2013 ongoing: University of Applied Sciences Northwestern Switzerland, School of Business, Lecture "Marketing Basics", Degree Program Education
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