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    • Success stories
  • Study internationally

    • Semester abroad
    • Double Degrees (Bachelor)
    • Dual Degrees (Master)
    • International student projetcs
    • Summer schools and intensive programmes
    • COIL (Collaborative International Learning)
    • Virtual exchange
  • Continuing education offerings

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    • MBA - Master of Business Administration
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    • Research fields
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  • Collaborate with us

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  • Institutes

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    • Institute for Nonprofit- and Public Management
    • Institute for Human Resource Management
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Research fields

Data Science & Empirical Research, FHNW School of Business

At the Institute for Competitiveness and Communication at FHNW, we use data science and empirical research to help organisations make informed decisions by analysing large amounts of data.

School of Business


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Activities


Overview

Our interdisciplinary approach combines state-of-the-art statistical methods, business analytics and artificial intelligence (AI) to enable complex issues to be understood quickly and accurately.

We carry out applied research projects in cooperation with partners from a wide range of industries – from market research to data analysis. Our services include:

  • Survey and data collection processes: planning, conducting and evaluating surveys and questionnaires, including sample definition and quality assurance.
  • Data-driven business decisions: business analytics, data acquisition, preparation and statistical data analysis, integrating customised algorithms and analysis tools.
  • Economic studies and innovation research: In-depth content on economic developments and knowledge transfer, with a strong focus on innovation.

Our practical approach is based on the latest scientific findings and is implemented by experienced researchers and consultants at the FHNW.

Thematic focus


Research focus

Within the discipline of ‘Data Science & Empirical Research’, we specialise in the following key areas:

In addition, we offer comprehensive additional expertise in data collection and analysis, which creates a reliable basis for business decisions. Our practice-oriented methods and the targeted use of artificial intelligence support organisations in making data-based decisions and optimising business processes in the long term. With our approach, you can be sure of:

    Convincing quality assurance in data collection

  • Efficient data preparation and statistical analysis
  • Innovative solutions for complex economic issues

This combination makes us the ideal partner for organisations that want to revolutionise their decision-making processes through modern data science and empirical research.

Praxisnahes Wissen


Continuing education programme

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Continuing education

Specially tailored programmes for the further development of marketing professionals.
Discover continuing education courses now

Team


Contact

Prof. Dr. Christian E. Weber

Head of Institute for Competitiveness and Communication
Phone
+41 62 957 26 19
E-Mail
christian.weber@fhnw.ch

School of
Business FHNW University of Applied Sciences and Arts Northwestern Switzerland

  • About the School
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