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      • Degree Programmes
      • Continuing Education
      • Research and Services
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      • About FHNW
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      Business
      Trinational KTUR Summer School Entrepreneurship

      Trinational KTUR Summer School Entrepreneurship

      On the way to your own company

      Key data

      ECTS points
      2 ECTS
      Study start
      25 August 2025
      School days
      25 to 29 August 2025
      Teaching language
      EN
      Place
      Campus Basel FHNW, Switzerland
      Stay abroad
      Two days in Freiburg (Germany), one day in Strasbourg (France)
      Apply

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      The Trinational KTUR Summer School provides first-hand insights into the dynamic world of entrepreneurs. Over the course of a week, the big questions of any business are examined from a practical perspective: What is my business model? How do I make money? Where does the funding come from? How can I attract enough customers? Am I suitable as an entrepreneur? What is a business plan? How do I attract and motivate employees?

      Furthermore, do you enjoy meeting students from Germany and France and extend your network in the Upper Rhine Region? Then this Summer School is for you. It is a collaboration across borders between University of Strasbourg, University of Freiburg and the University of Applied Sciences and Arts Northwestern Switzerland. The class will compromise of students from all three countries and we will have inputs from lecturers and founders from the different universities.

      The sessions are interactive and each day there is time to apply the tools and techniques to business ideas from the class in interdisciplinary teams.

      The EU project Knowledge Transfer Upper Rhine (KTUR), launched in the fall of 2019, marked the start of systematic cooperation among Upper Rhine universities, research institutions, trade associations, and companies in the field of knowledge and technology transfer.

      Programme

      Target Group
      • Students at all levels in the Upper Rhine region, as well as international students; especially students with little knowledge of business administration.
      • Students who are considering setting up their own company in the future.
      • Students who want to understand what it means to start and run a business. It is not necessary to already have a business idea or entrepreneurial activities. Interest in the topic is crucial.

      The Summer School is limited to 40 participants.

      Timeframe

      Monday 25 August until Friday 29 August 2025. The five days will be divided between University of Freiburg (Germany) for Monday/Tuesday, FHNW Campus Basel (Switzerland) for Wednesday/Thursday and University of Strasbourg (France) for Friday.

      Goals

      The students:

      • recognize different business models and assess their potential for success.
      • reflect on the extent to which they are suitable as entrepreneurs.
      • distinguish between different methods of attracting customers.
      • explain the different ways in which businesses make money.
      • use different methods to develop and test business ideas.
      • are aware of the important legal issues involved in starting a business.
      • present ideas in a convincing manner.
      Programme
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      Morning, 9.00 – 12.00
      Afternoon, 13.15-17.00

      Monday,
      25 Aug

      FREIBURG

      Introduction / Ideation /
      Business Model

      • Idea generation with different
        creativity techniques
      • dSelection and development
        of promising ideas

      Business model
      development

      Selection of ideas to be
      worked on during the week
      and development of the
      business model (7-key model)

      Tuesday,
      26 Aug

      FREIBURG

      Pitching

      • How do I present an idea convincingly?

      Market analysis

      • 5 forces
      • Competition analysis
      • Market segmentation
      • Persona

      Wednesday,
      27 Aug

      BASEL

      Market entry

      • How do I reach my customers?
      • Marketing strategy
      • Offline / Online / Sales
      • Pricing

      Minimal Viable Product
      MVP

      • How can I test in a quick and cheap way, whether my business idea is viable?
      • How can I constantly improve?

      Thursday,
      28 Aug

      BASEL

      Finances and Funding

      • How will my idea work out financially?
      • How much capital do I need?
      • How do I get the required capital?

      Me as an entrepreneur and my team

      • What makes a founder?
      • What do I need to consider for my co-founding team?
      • How do I recruit the right employees?

      Friday,
      29 Aug

      STRASBOURG

      Pitches

      Final presentations of the
      business ideas

      Ecosystem and Closing

      • Feedbacks to the groups
      • Entrepreneurial Ecosystem and offerings in the Upper Rhine region by the different universities
      • Awards and Closing
      Faculty

      Different lecturers and entrepreneurs from France, Germany and Switzerland.

      Organisational details

      Application

      Please apply with your CV and a short summary of why you want to be part of the Trinational KTUR Summer School. The deadline for registration is 30 June 2025. The number of places is limited. You will hear of us latest by early July 2025, whether your application was successful.

      Earning credits

      The Summer School gives 2 ECTS. Active participation during the whole week is required to receive the credits.
      Please contact your university regarding the recognition.

      Cost

      There is no additional tuition fee for the participating students.

      Downloads

      Factsheet Trinational KTUR Summer School Entrepreneurship (PDF)
      Flyer KTUR Summer School (PDF)

      Social Media FHNW School of Business

      No social media links available.

      Degree Programmes

      Business
      Rolf Meyer

      Prof. Dr. Rolf Meyer

      Lecturer, Institute of Management

      Telephone

      +41 56 202 72 98

      E-mail

      rolf.meyer@fhnw.ch

      Address

      FHNW University of Applied Sciences and Arts Northwestern Switzerland School of Business Bahnhofstrasse 6 CH – 5210 Windisch

      Dario Meyer

      Dario Meyer

      Wissenschaftlicher Mitarbeiter, Institut für Unternehmensführung

      Telephone

      +41 56 202 85 03

      E-mail

      dario.meyer@fhnw.ch

      Address

      Fachhochschule Nordwestschweiz Hochschule für Wirtschaft Bahnhofstrasse 6 5210 Windisch

      hsw_ab_summerschool

      Basel Peter Merian

      FHNW University of Applied Sciences and Arts Northwestern Switzerland
      School of Business

      Peter Merian-Strasse 86

      4002 Basel

      Phone+41 61 279 17 17

      E-Mailinfo.business@fhnw.ch

      More information about the location

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