Prof. Dr. Dorothea Schaffner

Activities at FHNW

Job title

Professor for Economic Psychology at FHNW School of Applied Psychology
Program manager CAS Angewandte Psychologie für Strategie, Marketing und Kommunikation

Research

Communication and interventions for behavior change
Sustainability and consumer behavior
Mobility and accident prevention
Consumer behavior and psychology
Use and impact of digital media

Lecturing and Research

Lecturing

Consumer Behaviour (BSc)
Social Psychology II (BSc)
Behavioural Change Interventions (MSc)

Applied research and development

Communication and interventions for behavior change
Sustainability and consumer behavior
Mobility and accident prevention
Consumer behavior and psychology
Use and impact of digital media

Selected Projects

Profile

Short bio

since 2018
professor for economic psychology at the School of Applied Psychology, FHNW

2007–2018
Professor for Consumer Psychology at the Department of Communication and Marketing at the Lucerne University of Applied Sciences and Arts.

2013–2017
Head of Research at the Department of Communication and Marketing at the Lucerne University of Applied Sciences and Arts.

2003–2006
Research associate, Center for Business Metrics, University of St. Gallen.

2002–2003
Research associate, University of Zurich, Department of Psychology, Social Psychology.

1999–2003
Consulting, intelligent systems solutions (i2s) GmbH

Visiting positions:

2006
Visiting Scholar, Marketing Department, Stern School of Business, New York University, USA

April to August 2017
Visiting Researcher, Future Cities Laboratories, Singapore-ETH Centre

Memberships

Member of the board of trustees Max Havelaar Fairtrade Switzerland

Board Swiss Data Insights Association

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Prof. Dr. Dorothea Schaffner

Activities at FHNW

Lecturing and Research

Selected Projects

Profile

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