• Consumer Behaviour (BSc)
• Social Psychology II (BSc)
• Behavioural Change Interventions (MSc)

• Communication and interventions for behavior change
• Sustainability and consumer behavior
• Mobility and accident prevention
• Consumer behavior and psychology
• Use and impact of digital media
  

since 2018
professor for economic psychology at the School of Applied Psychology, FHNW

2007–2018
Professor for Consumer Psychology at the Department of Communication and Marketing at the Lucerne University of Applied Sciences and Arts.

2013–2017
Head of Research at the Department of Communication and Marketing at the Lucerne University of Applied Sciences and Arts.

2003–2006
Research associate, Center for Business Metrics, University of St. Gallen.

2002–2003
Research associate, University of Zurich, Department of Psychology, Social Psychology.

1999–2003
Consulting, intelligent systems solutions (i2s) GmbH

Visiting positions:

2006
Visiting Scholar, Marketing Department, Stern School of Business, New York University, USA

April to August 2017
Visiting Researcher, Future Cities Laboratories, Singapore-ETH Centre

Member of the board of trustees Max Havelaar Fairtrade Switzerland

Board Swiss Data Insights Association

LinkedIn
Researchgate

Selected publications:

Nazemi, M., van Eggermond, M. A., Erath, A., Schaffner, D., Joos, M., & Axhausen, K. W. (2020). Studying bicyclists’ perceived level of safety using a bicycle simulator combined with immersive virtual reality. Accident Analysis & Prevention, 151, 105943. https://doi.org/10.1016/j.aap.2020.105943

Weibel, C., Ohnmacht, T., Schaffner, D., & Kossmann, K. (2019). Reducing individual meat consumption: An integrated phase model approach. Food quality and preference, 73, 8-18. https://doi.org/10.1016/j.foodqual.2018.11.011

Nazemi, M., van Eggermond, M. A., Erath, A., Schaffner, D., Joos, M., & Axhausen, K. W. (2019). Studying bicyclists’ perceived level of safety using a cycling simulator combined with immersive virtual reality. In 8th International Cycling Safety Conference (ICSC 2019). https://doi.org/10.3929/ethz-b-000356563

Georgi, D., Bründler-Ulrich, S., Schaffner, D., Federspiel, E., Wolf, P., Abplanalp, R., … Frölicher, J. (2019). ShareCity: Sharing-Ansätze, Sharing-Verhalten, Sharing-Strategien, Sharing-Cases in Städten. Wiesbaden: Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-23700-4

Schaffner, D., Ohnmacht, T., Weibel, C., & Mahrer, M. (2017). Moving into energy-efficient homes: A dynamic approach to understanding residents’ decision-making. Building and Environment, 123, 211–222. https://doi.org/10.1016/j.buildenv.2017.06.041

Ohnmacht, T., Schaffner, D., Weibel, C. & Schad, H. (2017). Rethinking social psychology and intervention design: A model of energy savings and human behavior. Energy Research & Social Science, C (26), 40-56. doi: http://dx.doi.org/10.1016/j.erss.2017.01.017

Brazytė, K., Weber, F., & Schaffner, D. (2016). Sustainability Management of Hotels: How Do Customers Respond in Online Reviews? Journal of Quality Assurance in Hospitality & Tourism, 1–26. https://doi.org/10.1080/1528008X.2016.1230033

Schaffner, Dorothea; Demarmels, Sascha & Juettner, Uta (2015). Promoting biodiversity: do consumers prefer feelings, facts, advice or appeals?", Journal of Consumer Marketing, Vol. 32 Iss 4 pp. 266 – 277.

Jüttner, U., Schaffner, D.; Frölicher, J. & Späni, R. (2013). Emotionen in Kundenerlebnissen – Relevanz für die Marketingplanung in Dienstleistungsunternehmen. Marketing Review St. Gallen, 6, 122-133.

Jüttner, U., Windler, K., Schaffner, D. & Maklan, S. (2013). Customer Service Experiences: Applying a Sequential Incident Laddering Technique. European Journal of Marketing, 47(5/6), 738-768.

Schaffner, D., Mathur, P., Maheswaran D. & Herrmann, A. (2013). Hedonism versus accuracy: the influence of motivation and affect on the evaluation of multiple gains and losses. Review of Managerial Science, 7, 417-441.

Schaffner, D., Metzger, S. & Michel, S. (2011). Konsumentenverhalten [Consumer Behavior]. Zürich: Versus.

Wänke, M., Herrmann, A. & Schaffner, D. (2007). Brand Name Influence on Brand Perception. Psychology & Marketing, 1(24), 1-24.