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Prof. Dr. Dorothea Schaffner

Prof. Dr. Dorothea Schaffner

Prof. Dr. Dorothea Schaffner

Activities at FHNW

Job title
Professor for Economic Psychology at the FHNW School of Applied Psychology

Areas of expertise

  • Persuasion and Decision-Making
  • Usage and Effectiveness of digital Media
  • Virtual Reality as a research tool (VTI-Lab)
  • Interventions and Behaviour Change
  • Sustainability and pro-environmental behaviour
  • Mobility behaviour
  • Consumer behaviour and -psychology

Lecture and Research

Projects & Lab

Quantification of the effect of road features on driving speed

to Quantification of the effect of road features on driving speed

Lifestyle change through sustainable and personalized interventions

to Lifestyle change through sustainable and personalized interventions

Bike to the Future – using VR to analyse perceptions of safety

to Bike to the Future – using VR to analyse perceptions of safety

Virtual Technologies and Innovation Lab

to Virtual Technologies and Innovation Lab

Profile

Publications and Projects

FHNW School of Applied Psychology

FHNW University of Applied Sciences and Arts Northwestern Switzerland School of Applied Psychology Riggenbachstrasse 16 CH - 4600 Olten
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