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Prof. Dr. Dorothea Schaffner

Prof. Dr. Dorothea Schaffner

Prof. Dr. Dorothea Schaffner

Activities at FHNW

Job title

  • Professor for Economic Psychology

Research

  • Communication and interventions for behavior change
  • Sustainability and consumer behavior
  • Mobility and accident prevention
  • Consumer behavior and psychology
  • Use and impact of digital media


Selected Projects

Quantification of the effect of road features on driving speed

to Quantification of the effect of road features on driving speed

Bike to the Future – using VR to analyse perceptions of safety

to Bike to the Future – using VR to analyse perceptions of safety

Lifestyle change through sustainable and personalized interventions

to Lifestyle change through sustainable and personalized interventions

Profile

Publications and Projects

FHNW School of Applied Psychology

FHNW University of Applied Sciences and Arts Northwestern Switzerland School of Applied Psychology Riggenbachstrasse 16 CH - 4600 Olten
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