Institute for Competitiveness and Communication

Marketing, communication and empirical business and social research

The Institute for Competitiveness and Communication (ICC) will help you and your business move forward. In our consulting, research and continuing education we focus on the areas of marketing, communication and empirical business and social research.

We offer consulting, services and training for businesses and organisations. We focus on delivering sustainable results and the direct transfer of knowledge gained from our research. You will benefit from the latest scientific findings from our research projects with partners in industry, business, public administrations and academia. Our projects have an applied focus and are very relevant to businesses. Your topic will be worked on by an interdisciplinary team of experienced researchers and lecturers.

Our continuing education courses for employees and leaders are very much informed by practice. The close connection between theory and application can be seen in the choice of lecturers as well as the wide range of research and services projects. Our attractive range of courses provides continuing education at the highest level.

Core Competencies

Marketing

Solution development geared to client needs and supported by data – methodologically well-founded, proven in practice

Integrated digital and classic marketing concepts, new digital approaches to marketing

Digital marketing toolkit (digital marketing strategy, content marketing, campaign management, go-to-market channels, analysis and monitoring, processes and technologies)

Integrating innovative concepts successfully in daily business operations

Product management in agile environments (optimising the customer journey and user experience, price setting, product range management)

Communication

Creating trust through communication

Internal and intercultural communication, leading discussions and leadership, text communication, communication in international projects

Communicating professionally – to internal and external audiences

Marketing communication, rhetoric, moderation, negotiation techniques, corporate publishing, media work, crisis communication
Communicating a consistent corporate identity

Consistent corporate communication

Integrated communication, reputation and brand management, location marketing

Empirical Business and Social Research

Evidence-based business decisions

Business analytics, data procurement, data processing and statistical data analysis, development of statistical methods and algorithms

Information gathering by means of questionnaires and surveys

Design and development of questionnaires, conducting the survey, evaluating, reporting and quality control

Understanding macroeconomics and innovation

Macroeconomic studies, researching international and regional business collaboration, innovation and knowledge transfer

Social Media FHNW School of Business

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