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Virtual Technologies and Innovation

Simulations using virtual technologies enable a look into the future and help identify potentials for innovation. We help you conceive, design, test and develop products and the public realm, and new technologies which you want to introduce into your company.

Virtual technologies such as virtual reality, augmented reality and mixed reality enable the simulation of innovative product ideas and physically complex things such as large machines, streetscapes or hard-to-access spaces. Virtual technologies merge real and virtual views while facilitating natural interactions. Combined with psychological expertise, new technologies allow intuitive, efficient, effective and at the same time inspiring innovations to emerge.

We advise and support you from conception to final implementation – selectively or throughout the process – and, if desired, carry out on- or off-site optimisation testing. This could be a new innovative product, a learning environment or a remote service. We will help you find a solution!

Collaboration modalities

We offer bespoke support for your innovation projects, be they short-term and narrowly defined or longer-term and complex:

Our applied research focuses on answering questions from companies and organisations around digital innovation.

Applied research and development projects serve to generate new knowledge for science and industry. They can receive public funding due to their innovative nature. As a tertiary education provider, we have a wide range of experience with a variety of funding modalities.

The results, which help participating companies in their projects, are further leveraged by the staff of the FHNW School of Applied Psychology (e.g. for continuing education or in the form of publications) in order to facilitate the transfer of knowledge between research, business and society.

Timeframe: between six months and several years. Geared towards longer-term cooperation.

Student projects offer the opportunity to work on a psychology-oriented problem within an organisation while providing a learning experience for the students.
Student projects (individual or group work) are supervised by lecturers with all the relevant qualifications.

Click here for details of the conditions that apply to student projects (in German only).

Timeframe: several months. Plus some lead time; coordinated with the FHNW School of Applied Psychology curriculum.