Profile
Activity at FHNW
- Professor for Economic Psychology at the FHNW School of Applied Psychology, Institute for Innovation, Transformation, and Sustainability
- Programme manager CAS Strategic Foresight: Zukunft gestalten mit Konsum- und Organisationspsychologie
Lecturing
Undergraduate and graduate studies
- Persuasion and Advertising (MSc)
- Supervision of theses and student research projects
Key areas of expertise
- Consumer needs, expectations, and changes in consumer behaviour
- Digitalisation and consumer wellbeing
- Qualitative and quantitative market research
- Strategic foresight: trend and future studies
Career
Professional experience
since 2023
Professor for Economic Psychology at FHNW School of Applied Psychology
2021–2023
Senior Lecturer, UEH University of Economics Ho Chi Minh City, ISB International School of Business, HCMC, Vietnam
2015–2021
Senior Research Manager, GIM Suisse AG, Zurich, Schweiz
2008–2015
Senior Researcher, GDI Gottlieb Duttweiler Institut, Zurich, Schweiz
2010–2013
Ph.D. in Social and Business Psychology, University of Zurich. Dissertation: 'How Food-Related Values Influence Food Consumption Behaviour' in cooperation with GDI/Migros (supervised by Prof. Dr. Klaus Jonas)
Applied research
Selected projects
Vertical Bicycle Parking Towers: What Cyclists Think
Assessment of Acceptance and Potential for Optimization of the Innovative Vertical Bicycle Parking System in Public Spaces.
Mapping Moral Polarities: MORALMAP
Strategies for dealing with a polarised public debate on new plant breeding technologies
The Food Basket with Social Impact
Harnessing Consumer Data for the Collective Good: Transforming Food Purchases into Insights for Public Health and Sustainable Consumption.
Institute for Innovation, Transformation, and Sustainability
Digitalisation, mobility, and individualisation are accelerating change across work, the economy, and society.
Institutional Repository FHNW (IRF)
Publications, projects and presentations
Institute for Innovation, Transformation, and Sustainability
Digitalisation, mobility, and individualisation are accelerating change across work, the economy, and society.