Activities at FHNW
Function
- Head of Institute for Innovation, Transformation, and Sustainability at the FHNW School of Applied Psychology
- Member of the management team at the at the FHNW School of Applied Psychology
Areas of Expertise
- Employer Branding
- Genderinclusive Occupational Branding
- Change and Leadership
- Qualitative Research Methods, especially Discourse Analysis
Lecturing and Research
Lecturing and Consulting Activities
- Lecturer in education (Bachelor, Master of Science): Leadership and Employer Branding
- Lecturer in continuing education: Head of and lecturer in CAS Leadership and Change in the Flexible World of Work, lecturer in MAS HRM and CAS HRM in the Health Sector
Research and Development
Core Competencies:
- Employer branding as strategic organisational development
- Occupational branding challenging the gendered segregation of work
- Leadership in changing contexts
- Systemic consulting, coaching and change processes
- Qualitative research methods, especially discourse analysis
Selected projects
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Profile
Former positions
- Head of Institute for Research and Development of Collaborative Processes
- Professor at FHNW School of Business / Switzerland
- Professor at the University of Applied Sciences Vorarlberg/Austria
- Head of Counselling Services of the University of St. Gallen/Switzerland
- Lecturer at the University of St. Gallen/Switzerland
- Research Associate at the Research Institute for Organizational Psychology at the University of St. Gallen/Switzerland
- Head of Human Resources at the IKEA in Saarlouis/Germany
- Research Associate at the Research Institute for Work- and Organizational Psychology at the University of Mannheim/Germany
Publications and Projects

Institute for Innovation, Transformation, and Sustainability
Digitalisation, mobility, and individualisation are accelerating change across work, the economy, and society. This transformation calls for more than technological solutions; it requires a deep understanding of human experience and behaviour in complex change processes.
