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  • Applied Psychology
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Projects

How best to train bicycle safety skills?, FHNW School of Applied Psychology

School of Applied Psychology


The project looks at how digital training programmes can help correct cyclists’ skills deficits.

Kompetenzen für Velosicherheit_teaser.jpg

Cycling is healthy, sustainable and gaining in popularity in Switzerland – whether for everyday riding or leisure. The increasing prevalence of e-bikes is also contributing to this. The downside of this trend is the perception that roads are hazardous for cyclists.

Improving them in combination with other measures is an effective way of boosting cycling safety. One of these complementary measures involves promoting cycling skills. This is because interacting with other road users in traffic requires a range of skills that go beyond merely knowing the rules. They include, for example, how to tackle roundabouts safely or recognise critical situations when turning.

In order to promote skills such as this, the project is joining with expert partners in rolling out digital training for cyclists. Initial steps are also being taken to extend the training to other road users. Finally, the acceptance and impact of the training are being analysed from a variety of viewpoints.

Check out Level up your ride


Project details

Type
Research project
Research areas
Innovative market offers and consumption
University
FHNW School of Applied Psychology / Institute for Innovation, Transformation and Sustainability
Partner
Hochschule für Architektur, Bau und Geomatik FHNW
Pro Velo Schweiz (Gesamtprojektleitung)
Wernher Brucks, Dienstabteilung Verkehrssicherheit, Stadt Zürich
Funding
Fonds für Verkehrssicherheit FVS
AXA Stiftung für Prävention
Running time
May 2024 to October 2027
Management
Prof. Dr. Dorothea Schaffner, Dr. Michael von Eggermond
Collaboration
Nora Studer, Tim Cotti

Contact

Dorothea Schaffner

Prof. Dr. Dorothea Schaffner

Dozentin
Phone
+41 62 957 27 76
E-Mail
dorothea.schaffner@fhnw.ch

Further projects

The Food Basket with Social Impact

Harnessing Consumer Data for the Collective Good: Transforming Food Purchases into Insights for Public Health and Sustainable Consumption.
  • Institute for Innovation, Transformation and Sustainability
  • Innovative market offers and consumption

Algorithmic nudging for sustainability in e-commerce

In a bid to nudge consumer decisions in online shopping towards more sustainable options, this project is developing an algorithmic system that identifies the most effective approach.
  • Institute for Innovation, Transformation and Sustainability
  • Innovative market offers and consumption
All research projects
Discover this research field

Innovative market offers and consumption

Psychologically sound approaches for forward-looking offers with a long-term horizon

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Applied Psychology FHNW University of Applied Sciences and Arts Northwestern Switzerland

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