Activities at FHNW
- Programme Head Dual Degree MBA FHNW Cross-Cultural Leadership / Edinburgh Business School MBA
- Lecturer
Profile
Education
- Study of computer science at the Carl von Ossietzky University
- Doctorate in computer science (Dr.rer.nat)
- Master of Business Administration at the University of Strathclyde
Working Experience
- Since 2016 as Programm manager (Dual Degree MBA FHNW / Edinburgh Business School MBA) and lecturer at FHNW
- Over 15 years of experience in B-to-B marketing in organizations spanning from start-ups to global enterprises.
Teaching and Consulting Activities
- Lectures in marketing at the master level and undergraduates level
- Lectures for MSc studies as well as further education (MBA), English and German Topic: strategic marketing, product marketing, foundation marketing course, international marketing
- Supervision of Student Papers (Bachelor Theses, Master Theses, Research Papers)
- Programm Manager – Dual Degree MBA FHNW / Edinburgh Business School MBA
Research
- Business-to-Business Marketing
- Customer Relationship Management
- Digitale Transformation
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