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Ten Schools One Goal

The FHNW comprises 10 schools with different specializations. Select a school to see its specific courses, study programmes and information.

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Business

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    • Master info events
  • Study information

    • Why FHNW School of Business
    • Should I study Business?
    • Regulations
    • Student organisations
    • Success stories
  • Study internationally

    • Semester abroad
    • Double Degrees (Bachelor)
    • Dual Degrees (Master)
    • International student projetcs
    • Summer schools and intensive programmes
    • COIL (Collaborative International Learning)
    • Virtual exchange
  • Continuing education offerings

    • All continuing education programmes
    • MBA - Master of Business Administration
    • MAS - Master of Advanced Studies
    • DAS - Diploma of Advanced Studies
    • CAS - Certificate of Advanced Studies
    • Courses and seminars
    • Info events
  • Research

    • Research fields
    • All projects
  • Collaborate with us

    • Student projects
  • International

    • International office
    • China Centre
    • Partner universities
    • Study internationally
    • Study in Switzerland (Incoming Students)
  • Updates and insights

    • News and stories
    • Reports and publications
  • Events

    • All events
    • Information events
  • Media Relations

  • About the School of Business

    • Management
    • How we teach
    • Institutional partnerships
    • Career services
    • People directory
  • Institutes

    • Institute for Finance
    • Institute for Nonprofit- and Public Management
    • Institute for Human Resource Management
    • Institute of Management
    • Institute for Information Systems
    • Institute for Competitiveness and Communication

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  • Business
  • About us
  • About the School of Business
  • People directory
People directory

Matthias Frühsorge,

Job title/activity of the person
Research Associate and Lecturer, Institute Nonprofit- and Public Management

Fruehsorge_Matthias.jpg

Contact

Phone
+41 61 279 17 31
E-Mail
matthias.fruehsorge@fhnw.ch

Address

Fachhochschule Nordwestschweiz FHNW
Hochschule für Wirtschaft
Peter Merian-Strasse 86
4052 Basel

Room

5.12

Activities at FHNW

  • Research Associate
  • Lecturer in B.Sc.Business and B.Sc. Information Systems
  • Programme management MAS and CAS
Profile
06/20-today
Lecturer in the Institute for Nonprofit- and Public Management
2017 - 2018
Marketing specialist (Development of strategy and marketing plan, concept CRM, Social Media) in the Institute of Management
2016 – 05/20
Research Associate in the Institute for Nonprofit- and Public Management
2016 - today
President of the "Four Balance", Basel (= Association of an organisation dealing with support of SME in case of shortfall of the CEO)
2014 – 2016:
MAS Nonprofit- and Public- Management at the School of Business, FHNW, Olten
2014 - 2015
Assistent of the CEO, Head Marketing, Data Security Manager with the Stiftung Landwirtschaft und Behinderte, Brugg (= Foundation)
2011:
SVEB1 (Swiss Certificate in Andragogy), Migros Klubschule in Basel
2009 - 2014
CEO and partner of frühsorge & partner Group GmbH, Kaiseraugst and Management of "ICE“ (IT / Communication / Marketing – Entertainment / Media / Print)
2004 - 2014
Interim Manager for companies of the branch „ICE“
2001 – 2003
CEO SyncMedia Global Processing AG, Basel, (= partner of the Basler Zeitung Media)
1996 – 2000
Divison Head Pre-Press Basler Zeitung Medien - Birkhäuser+GBC AG, Basel
1996
Project Head of the reconstruction of the Pre-Press, OZ Druck und Verlag, Rheinfelden, D
1995 – 1996
Project Head Financial Accounting, Cost Accounting, Controlling, Purchasing, Storage and Digital Production with Herdt Verlag, Bodenheim, D 
1994 – 1995
Assistant Management Board of Heinrich Bauer Verlag, Wiesbaden, D
1988 – 1993:
Bergische Universitaet Wuppertal, D,  Diploma in print technics withing production organisation and business
1985 - 1987

Apprenticeship Advertising Merchant with Hellmann & Hunke GmbH, Hannover, D

Main topics

  • Strategy / concepts
  • Organisational development
  • Change Management
  • Market research, Marketing
  • Social Innovation

Focus areas

  • Management
  • Strategic management
  • Information management
  • Innovation
  • Marketing, IT
  • Media
Research

Research in strategies for nonprofit organisationen, NGOs and public management

Teaching and Consulting

Teaching
Lecturer for subjects in Principles of Management and Digital Business

Consulting
Strategy for Nonprofit Organisations, NGOs and Public Management

Projects
  • CRM implementation at the School of Business/FHNW including the development of a new culture for data handling and the introduction of new marketing methods
  • "Four Balance": Concept, Strategy, Market Research, Funding, Networking for Employers of SMEs in emergency situations
  • Development of Green Paper for the Digitization of the Public Administration of a Swiss canton
Social Media

XING

LinkedIn

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School of
Business FHNW University of Applied Sciences and Arts Northwestern Switzerland

  • About the School
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    • Continuing Education
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  • About FHNW
    • Organisation
    • Schools
    • Locations
    • FHNW Library
    • Media Relations
  • Support
    • IT Support
    • Inside FHNW
    • Webmail
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