Profile
Working to build partnerships between the university and key stakeholders from public administration, industry and the wider society in the trinational Basel region and in Asia.
Roles at FHNW School of Business
- since 2020 Prof FH International Business Management at FHNW School of Business
- since 2023 Member of core development team for new MSc in Sustainable Business Development
- Trinational with FHNW, Ecole de Management Strasbourg (Uni Strasboorg) and Hochschule Offenburg
- since 2021 Member of core development team for new BSc International Business Management Trinational with FHNW, Université de Haute-Alsace and Duale Hochschule Baden-Württemberg (DHBW)
- since 2019 Joint Head Swiss Innovation Shenzhen – confirmed by six Swiss FHs including FHNW, BFH,
HES-SO, SUPSI, HSLU, FHGR - since 2023 Supervisor Insight China
- since 2020 Project Manager FHNW China Centre
- 2010 - 2022 Coordinator International Student Projects: Insight China, Focus India, connectUS &
exploreASEAN - 2015-2020 Head FHNW China Centre Research and Consulting (formerly Head Swiss SME Research
Center China) 2007B2012D Supervisor Insight China Project - 2007-2012 Head Centre for Strategy and Competitiveness within Institute for Competitiveness and
Communication
Teaching and Consulting Activities
Recent Courses & Lectures
- Taiwan Study Tour
- Insight China Study Tour
- Six Issues changing Our World
- The Dynamics of Contemporary International Political Issues
- Understanding the Dynamics of Asia: the international political economy of the Asia Region
- Globalisation in Context c Regional Perspectives
- Globalization of Business Enterprises
- Negotiation and Conflict Resolution
- Conflict Management
- Assessing and mitigating China-related risks in Supply Chains @ Hochchule Luzern HSLU
- Cross Cultural Communication and Conflict Management @ IMBA Lanzhou University
- The Swiss Innovation Landscape & Entrepreneurship @ EMBA Lanzhou University
- Inspiration, Innovation and Business Design @ Shenzhen Technology University
- Negotiating International Strategic Alliances Lessons from practice @ Shenzhen Technology University
- Leading International Teams @ Shenzhen Technology University
- Building Trust @ Shenzhen Technology University
Executive Education
Recent Executive Education Courses & Lectures include
- Working with your Chinese Subsidiary
- Basel Shanghai Young Manager Programme – run under the auspices of the City of Basel and Shanghai Administrative Institute.
- Lanzhou University EMBA Study Tour Switzerland – Scientific Innovation
- CAS Leadership Science for PSI, Empa, WSL, EAWAG - Leadership and Communication
Visiting Lectureships
Visiting lecturer in International Business and Innovation at the Lanzhou University IMBA and EMBA, Shenzhen Technology University, Qingdao Technology University, the Hogeschool Utrecht, Universidad de León and the Banking University Ho Chi Minh City
Company (Country) | Field | Project |
A(CH) | Market Expansion | Building and supporting access to state-level project in NE China |
B(CH) | Market Analysis | Investigation into premium HiFi markets in China |
C(CH) | Webshop Development | Supporting development of European online presence |
D(CH) | Market Analysis | China arket potential for new technology project |
E(CH) | Online communication | Online promotion for Chinese tourists |
F(CH) | Market Analysis | Investigation into premium patisserie market in China |
G(CH) | Market Analysis | Investigation into home electronics / white goods markets in China |
H(CH) | Market Analysis (2 projects) | Investigation into cosmetic and OTC markets in China including regulatory issues |
I(CH) | Training | Developing training programmes for local Chinese staff |
J(CH) | Business Development | Seeking potential expert partners for environmental clean-up project in China |
K(CH) | Business Development | Analysis of market potential and potential sub-markets within China for specialist products, analysis of regulatory environment and new legislation, market entry options. |
Research
- Process Trust, Interpersonal Trust, Institutional Trust, System Trust
- Interorganisational Collaboration
- Cross-Border Collaboration
- Consumer behaviour especially Chinese online behaviour
Projects
- Review and development International Business Management Programmed at FHNW School of Business specifically new models for interaction and cooperation with industry and external stakeholders.
- New models for international student collaboration
- Launch Swiss Innovation Centre Shenzhen with BFH and five additional Swiss UAS (joint project lead)
- Basel Shanghai Partnership programmes especially the Basel-Shanghai High Potentials Programme
Social Media
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