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The FHNW comprises 10 schools with different specializations. Select a school to see its specific courses, study programmes and information.

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    • All degree programmes
    • Bachelor programmes
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    • Master info events
  • Study information

    • Why FHNW School of Business
    • Should I study Business?
    • Regulations
    • Student organisations
    • Success stories
  • Study internationally

    • Semester abroad
    • Double Degrees (Bachelor)
    • Dual Degrees (Master)
    • International student projects
    • Summer schools and intensive programmes
    • COIL (Collaborative International Learning)
    • Virtual exchange
  • Continuing education offerings

    • All continuing education programmes
    • MBA - Master of Business Administration
    • MAS - Master of Advanced Studies
    • DAS - Diploma of Advanced Studies
    • CAS - Certificate of Advanced Studies
    • Courses and seminars
    • Info events
  • Research

    • Research fields
    • All projects
  • Collaborate with us

    • Student projects
  • International

    • International office
    • China Centre
    • Partner universities
    • Study internationally
    • Study in Switzerland (Incoming Students)
  • Updates and insights

    • News and stories
    • Reports and publications
  • Events

    • All events
    • Information events
    • Symposia and conferences
  • Media Relations

  • About the School of Business

    • Management
    • How we teach
    • Institutional partnerships
    • Career services
    • People directory
  • Institutes

    • Institute for Finance
    • Institute for Nonprofit- and Public Management
    • Institute for Human Resource Management
    • Institute of Management
    • Institute for Information Systems
    • Institute for Competitiveness and Communication

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  • Business
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  • COIL Courses
COIL Courses

COIL Business Communication 3, FHNW School of Business

School of Business


Deepen your understanding of the professional field of PR and Media


Overview

Collaborating Universities

FHNW School of Business
Baylor University

Responsible Person/Contact

Jacqueline Vitacco
Justin Walker

Course description

This module provides an introduction into the concepts, tasks and organization of the professional field of PR and Media as well as insights into how companies communicate with major stakeholders and markets online and offline (corporate & marketing communication).
More information

Collaborative part

Assignments for Global virtual teams (GVTs) (synchronous/asynchronous).

Conditions FHNW-students

Cross-country interaction requires time flexibility.


Contact

Jacqueline Vitacco

Jacqueline Vitacco

Lecturer
Phone
+41 62 957 27 67
E-Mail
jacqueline.vitacco@fhnw.ch

School of
Business FHNW University of Applied Sciences and Arts Northwestern Switzerland

  • About the School
    • Degree Programmes
    • Continuing Education
    • Research and Services
    • News and Events
  • Social Media
    • Facebook
    • Instagram
    • YouTube
    • LinkedIn
    • TikTok
  • About FHNW
    • Organisation
    • Schools
    • Locations
    • FHNW Library
    • Media Relations
  • Support
    • IT Support
    • Inside FHNW
    • Webmail
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