Deepen your understanding of the professional field of PR and Media
Overview
Collaborating Universities | FHNW School of Business |
Responsible Person/Contact | Jacqueline Vitacco |
Course description | This module provides an introduction into the concepts, tasks and organization of the professional field of PR and Media as well as insights into how companies communicate with major stakeholders and markets online and offline (corporate & marketing communication). |
Collaborative part | Assignments for Global virtual teams (GVTs) (synchronous/asynchronous). |
Conditions FHNW-students | Cross-country interaction requires time flexibility. |
