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KTUR Summer School Entrepreneurship, FHNW School of Business

School of Business


  • Business
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image-2100-d7bae6dccf7d0e0fcd4839eb134fdd67.jpg

Discover your entrepreneurial spirit in a unique international setting. The Trinational KTUR Summer School in Entrepreneurship brings together students from three countries to develop innovative business ideas and strengthen their start-up skills. Learn, create and connect – across borders.


Overview

Degree
Check with your dean of studies if and how this module will be accepted at your specific degree programme
Study mode
Full-time
Learning environment
Onsite
ECTS points
2
Next start
24.8.2026
Duration
5 Days
Language
English
Place
Basel (Switzerland), Freiburg (Germany) and Strasbourg (France)
Staying abroad
Mandatory
Application fee
No cost

At a glance

  • Practical international experience: Gain hands-on experience in international entrepreneurship projects.
  • ‍Cross-border collaboration: Network with students and experts from Switzerland, Germany, and France.
  • ‍Challenge-based learning: Work on real-world innovation challenges in an intensive one-week programme.
  • ‍Expert guidance: Receive coaching and support from experienced business mentors and university lecturers.
  • ‍Open to all disciplines: Ideal for students from any field with an interest in innovation and start-ups.

Why study this?

Goals

The students:

  • recognise different business models and assess their potential for success.
  • reflect on the extent to which they are suitable as entrepreneurs.
  • distinguish between different methods of attracting customers.
  • explain the different ways in which businesses make money.
  • use different methods to develop and test business ideas.
  • are aware of the important legal issues involved in starting a business.
  • present ideas in a convincing manner.

Target group

Do you enjoy meeting students from Germany and France and extend your network in the Upper Rhine Region? Then this Summer School is for you. It is a collaboration across borders between University of Strasbourg, University of Freiburg and the University of Applied Sciences and Arts Northwestern Switzerland. The class will compromise of students from all three countries and we will have inputs from lecturers and founders from the different universities.

  • Students at all levels in the Upper Rhine region, as well as international students; especially students with little knowledge of business administration.
  • Students who are considering setting up their own company in the future.
  • Students who want to understand what it means to start and run a business. It is not necessary to already have a business idea or entrepreneurial activities. Interest in the topic is crucial.

The Summer School is limited to 40 participants.


Structure and programme contents

The Trinational KTUR Summer School provides first-hand insights into the dynamic world of entrepreneurs. Over the course of a week, the big questions of any business are examined from a practical perspective: What is my business model? How do I make money? Where does the funding come from? How can I attract enough customers? Am I suitable as an entrepreneur? What is a business plan? How do I attract and motivate employees?

The sessions are interactive and each day there is time to apply the tools and techniques to business ideas from the class in interdisciplinary teams.

Timeframe

Monday 24 August until Friday 28 August 2026. The five days will be divided between University of Strasbourg (France) for Monday/Tuesday, FHNW Campus Basel (Switzerland) for Wednesday/Thursday and University of Freiburg (Germany) for Friday.

 

Morning, 9.00 – 12.00

Afternoon, 13.15 – 17.00

Monday, 25 Aug
FREIBURG

Introduction / Ideation / Business Model

Idea generation with different creativity techniques
Selection and development of promising ideas

Business model development

Selection of ideas to be worked on during the week and development of the business model (7-key model)

Tuesday, 26 Aug
FREIBURG

Pitching

How do I present an idea convincingly?

Market analysis
5 forces
Competition analysis
Market segmentation
Persona

Wednesday, 27 Aug
BASEL

Market entry
How do I reach my customers?

Marketing strategy
Offline / Online / Sales
Pricing

Minimal Viable Product MVP

How can I test in a quick and cheap way, whether my business idea is viable?
How can I constantly improve?

Thursday, 28 Aug
BASEL

Finances and Funding

How will my idea work out financially?
How much capital do I need?
How do I get the required capital?

Me as an entrepreneur and my team

What makes a founder?
What do I need to consider for my co-founding team?
How do I recruit the right employees?

Friday, 29 Aug
STRASBOURG

Pitches

Final presentations of the business ideas

Ecosystem and Closing
Feedbacks to the groups
Entrepreneurial Ecosystem and offerings in the Upper Rhine region by the different universities
Awards and Closing


Requirements and admission

Please apply with your CV and a short summary of why you want to be part of the Trinational KTUR Summer School. The number of places is limited.


Organisational matters

Credits

The Summer School gives 2 ECTS. Active participation during the whole week is required to receive the credits.
Please contact your university regarding the recognition.

Cost

There is no additional tuition fee for the participating students.


Contact

Rolf Meyer

Prof. Dr. Rolf Meyer

Lecturer, Institute of Management
Phone
+41 56 202 72 98
E-Mail
rolf.meyer@fhnw.ch
Dario Meyer

Dario Meyer

Research Associate, Institute of Management
Phone
+41 56 202 85 03
E-Mail
dario.meyer@fhnw.ch

Registration

Please apply with your CV and a short summary of why you want to be part of the Trinational KTUR Summer School.

The deadline for registration is 30 June 2026. The number of places is limited. You will hear of us latest by early July 2026, whether your application was successful.

KTUR Summer School Entrepreneurship
August 2026

Date
24.8.2026–28.8.2026
Duration
5 Days
Place
Basel (Switzerland), Freiburg (Germany) and Strasbourg (France)
Final application date
30.6.2026
Notes
Two days in Strasbourg (France), one day in Freiburg (Germany)
Register

School of
Business FHNW University of Applied Sciences and Arts Northwestern Switzerland

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