At the FHNW School of Business, Dr Marc K Peter is building and leading the Competence Center for Digital Transformation in Olten, Switzerland.

The centre is partnering with companies and government organisations to explore digital growth opportunities, support strategic initiatives and implement effective projects. In addition to research and consulting projects, the centre offers a prestigious Master programme in Digital Marketing.

In addition to his activities as lecturer and programme manager, Dr Marc K Peter is also leading the research project «Digital Transformation for SME».

Before joining FHNW, Dr Peter held management positions at Swiss bank PostFinance, eBay International, E*TRADE Australia and LexisNexis in the areas of strategy, technology, sales and marketing in Europe and Asia-Pacific.

Dr Peter has a Doctorate from CSU Sydney, an Executive MBA from UAS Bern/Babson College/PKU Beijing and a Master of Marketing from the University of Basel. He studied corporate finance at UC Berkeley and electronic business engineering at UAS Bern. In addition, he completed various executive programmes at Harvard Business School, Stanford University und Columbia University. He is a Fellow of the British Computer Society and the Chartered Institute of Marketing.

Further information, please visit LinkedIn

Current teaching activities and topics

• Digital Transformation
• Digital Marketing Strategy
• Marketing Automation and B2B Sales in the Digital World
• Strategic Foresight and Innovation
• Signals Intelligence
• Strategic Management
• Technologies for International Customer Engagement

In the following programmes

• BSc International Business Management
• BSc International Management
• MSc International Management
• MAS Digital Marketing
  
• CAS Content Marketing
  

Consulting

Consulting and coaching projects for commercial and government organisations in the following areas

• Digital Transformation
• Leadership
• Strategy
• Foresight
• Innovation
• Marketing and Sales
  

Various research projects in the areas of

• Digital Transformation
• Marketing
• Strategy
• Signals Intelligence
• Innovation

Research project «Digital Transformation for SME» (www.kmu-transformation.ch)

Completed projects (selection)

BANKING (B2C)

• E*TRADE: Created and implemented a refined customer segmentation and led the re-branding project across all online properties/channels.
• PostFinance: Introduced the bank's largest product and pricing re-launch and the loyalty programme; defined the bank's online strategy for the private customer segment. Initiated a corporate innovation/foresight project to build long-term scenarios and define new growth initiatives.
• ZKB (Zürcher Kantonalbank): Developed a software solution for requirements analysis and solutions development.

RETAIL AND ONLINE (B2C)

• Coop: Internal workshop and coaching for the company's intranet project.
• Crusius: Launched and sold various online start-ups, including buchseite.com, chch.ch, edvinfo.com, medi.ch und infosuche.com.
• Der Bund (NZZ): Established the editorial, sales and technology teams for all internet activities (including the daily newspaper) and launched various online platforms.
• eBay: Established three marketing teams in Europe and led growth strategies for Austria and Switzerland.

INFORMATION, SOFTWARE & SERVICES (B2B)

• Dreamlab Technologies: Developed and implemented a global business development strategy.
• Exact Recruitment: Developed a growth strategy including refined value propositions, a re-branding and geographical expansion.
• Hogrefe & Huber: Developed and implemented an integrated global sales and marketing strategy (focus Europe, South America, Asia).
• LexisNexis Pacific: Led and implemented the New Lexis transformational programme (including Lexis Advance) in the Asia-Pacific region, implemented the pricing and product packaging projects, established a marketing shared service centre in Manila/Philippines and managed geographical expansions.
• LexisNexis UK/Ireland: Transformation and turnaround of the Go-To-Market functions including a new sales coverage model, new business development and telesales teams, incentive plans, marketing automation and pricing tools.
  

Publications (selection)

• Peter, Marc K & Jungmeister, Alexander (2017): Die Chancen der Digitalisierung für Genossenschaften, Cooperativ, no. 3, p. 4-5.
• Peter, Marc K. (Hrsg.) (2017): KMU-Transformation: Als KMU die Digitale Transformation erfolgreich umsetzen. Forschungsresultate und Praxisleitfaden. FHNW Hochschule für Wirtschaft, Olten.
• Kraft, Corin & Peter, Marc K (2017): Digitale Transformation: Die wichtigsten IT-Investitionen in Schweizer Firmen, Netzwoche, no. 16, Oktober, p. 32-33.
• Peter, Marc K & Jungmeister, Alexander (2017): Digitalisierung bei Genossenschaften, Zeitschrift für das gesamte Genossenschaftswesen, vol. 67, no. 3, p. 133-160.
• Peter, Marc K.; Kraft, Corin & Sennrich, Jörg (2017): Schweizer KMU und die Digitalisierung: Wieviel IT braucht ein KMU? Der ideale Digitalisierungsgrad. FHNW Hochschule für Wirtschaft, Arbeitsbericht, Juli.
• Peter, Marc K; Sennrich, Jörg & Streitenberger, Martha (2017): Schweizer KMU und die Digitalisierung: Change Management, Transformation und KMU-Nachfolge. FHNW Hochschule für Wirtschaft, Arbeitsbericht, Juni.
• Peter, Marc K (2016): Smart Investments (Pt 3): How embracing technology can help in-house counsel focus on profitable growth and future-proofing, New Law Journal, 17 June, p. 20-21.
• Peter, Marc K (2016): Smart Investments (Pt 2): Developing a new skill set can give chambers the edge in an increasingly competitive market, New Law Journal, 29 January, p. 20-21.
• Peter, Marc K & Jarratt, Denise (2015): The Practice of Foresight in Long-Term Planning, Technological Forecasting & Social Change, vol. 101, December, p. 49-61.
• Peter, Marc K (2015): Smart Investments: How mid-sized law firms can use technology to succeed in a challenging marketplace, New Law Journal, 4 December, p. 19-21.
• Peter, Marc K; Dimitrova, Antonaeta & Darmody, Mardi (Eds.) 2012-2014: Advancing Together: Rule of Law Updates and Perspectives, volumes 1-3 (two issues per volume). Sydney, Australia.
• Peter, Marc K (2011): Future Screening. A Framework for Advancing Strategic Corporate Foresight. Charles Sturt University, Sydney, Australia, 304 pages (Dissertation).
• Peter, Marc K (2011): The Pace of Change in the Australian Legal Profession, The Australian Corporate Lawyer, December, p. 10-12.
  

Presentations (selection)

• Peter, Marc K (2017): Digitale Transformation für KMU: Blick auf die Herausforderungen und Chancen. Impulsreferat, 8. Innovationstagung, Neuhausen am Rheinfall, 9. November.
• Peter, Marc K et al. (2017): BL 4.0: Treiber der wirtschaftlichen Entwicklung. Panel-Diskussion, Baselbieter Arbeitsmarkt- und Wirtschaftsforum, Münchenstein, 2. November.
• Peter, Marc K (2017): Die Digitale Transformation in der Schweiz: Forschungsresultate und regionale Unterschiede. Präsentation, Regiosuisse, Bern, 11. Oktober.
• Peter, Marc K & Vonlanthen, Patrik (2017): Digitale Transformation für KMU: Was steckt dahinter und wie kann man die Digitalisierung vorantreiben? Ein Praxisleitfaden der FHNW. Präsentation, Wirtschaftsforum, Olten, 6. September.
• Peter, Marc K & Vonlanthen, Patrik (2017): Praxisleitfaden Digitale Transformation für KMU. Keynote Präsentation, Digital Summit für KMU, Zürich, 29. August.
• Dalla Vecchia, Martina & Peter, Marc K (2017): Digital Leadership im Marketing. Workshop, Digital Summit für KMU, Zürich, 29. August.
• Peter, Marc K (2016): Digital (Content) Marketing & Communications Automation. Präsentation, FHNW Brush-Up Event, Olten, 5. Oktober.
• Peter, Marc K (2016): Digital Marketing: Trends and Tools (Trends in der Digitalen Vermarktung). Präsentation, Wirtschaftsforum, Olten, 7. September.
  

Blog: futurescreening.com

LinkedIn

Twitter

XING