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Prof. Dr. Leng Khim (Lynn) Lim

Prof. Dr. Leng Khim (Lynn) Lim

Prof. Dr. Leng Khim (Lynn) Lim

Tätigkeiten an der FHNW

Studiengangleiterin Master of Science in International Management

Publikationen

Wichtige Publikationen seit 2015

  • Lim, L. K. L. (2019, March 06). The Importance of Cultural Differences in Innovation. Innovation & Fintech Forum. Valencia, Spain.
  • Stros. M., Riha, D., Lim, L. L. K., & Rihova, E. (2019, September). Strategies and Personal Sales in Pharmaceutical Marketing – An Overview. Paper presented at the 13th International Days of Statistics and Economics. Prague, Czech Republik.
  • Stros. M., Riha, D., Lim, L. L. K., & Rihova, E. (2019). Personal Sales Success Factors in a Wealthy Automotive Market Environment. Journal of Eastern European and Central Asian Research, 2019, 25-31.
  • Lim, L. K. L., & Londob, G. (2018). Global Consumer Culture and Experiences of Sustainable Food Consumption in Host Country. Journal of Applied Business and Economics, 2018, 37-53.
  • Lim, L. K. L. (2018, March 07). The importance of innovation, its changes and consumer perspective for digital firms and FinTech. Innovation & Fintech Forum. Valencia, Spain.

Weitere Publikationen

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