Tätigkeiten an der FHNW

Studiengangleiterin Master of Science in International Management

Publikationen

Wichtige Publikationen seit 2015

• Lim, L. K. L. (2019, March 06). The Importance of Cultural Differences in Innovation. Innovation & Fintech Forum. Valencia, Spain.
• Stros. M., Riha, D., Lim, L. L. K., & Rihova, E. (2019, September). Strategies and Personal Sales in Pharmaceutical Marketing – An Overview. Paper presented at the 13th International Days of Statistics and Economics. Prague, Czech Republik.
• Stros. M., Riha, D., Lim, L. L. K., & Rihova, E. (2019). Personal Sales Success Factors in a Wealthy Automotive Market Environment. Journal of Eastern European and Central Asian Research, 2019, 25-31.
• Lim, L. K. L., & Londob, G. (2018). Global Consumer Culture and Experiences of Sustainable Food Consumption in Host Country. Journal of Applied Business and Economics, 2018, 37-53.
• Lim, L. K. L. (2018, March 07). The importance of innovation, its changes and consumer perspective for digital firms and FinTech. Innovation & Fintech Forum. Valencia, Spain.

Weitere Publikationen