Activities at FHNW
Job title
- Professor for Economic Psychology at FHNW School of Applied Psychology
- Program manager CAS Angewandte Psychologie für Strategie, Marketing und Kommunikation
Research
- Communication and interventions for behavior change
- Sustainability and consumer behavior
- Mobility and accident prevention
- Consumer behavior and psychology
- Use and impact of digital media
Lecturing and research
Lecturing
Applied research and development
Selected projects
Promoting constructive participation in road space redesigns
Analysis of the causes of resistance and the dynamics of participation, as well as the development of measures for a constructive and consensus-oriented cooperation.
i-MOBYL – Making youth mobility healthy & sustainable
Together with young adolescents aged 11 to 15, i-MOBYL explores their visions of mobility, how they want to access everyday opportunities, provides insight into their mobility patterns, and develops and tests solutions for more active, independent, and inclusive mobility and participation.
How best to train bicycle safety skills?
The project looks at how digital training programmes can help correct cyclists’ skills deficits.
Profile
Short bio
Memberships
Social networks
Publications, projects and presentations
Institute for Innovation, Transformation, and Sustainability
Digitalisation, mobility, and individualisation are accelerating change across work, the economy, and society.