Activities at FHNW
Job title
- Professor for Economic Psychology at FHNW School of Applied Psychology
- Program manager CAS Angewandte Psychologie für Strategie, Marketing und Kommunikation
Research
- Communication and interventions for behavior change
- Sustainability and consumer behavior
- Mobility and accident prevention
- Consumer behavior and psychology
- Use and impact of digital media
Lecturing and research
Lecturing
Applied research and development
Selected projects
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Profile
Short bio
Memberships
Social networks
Publications, projects and presentations
Institute for Innovation, Transformation, and Sustainability
Digitalisation, mobility, and individualisation are accelerating change across work, the economy, and society. This transformation calls for more than technological solutions; it requires a deep understanding of human experience and behaviour in complex change processes.