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The FHNW comprises 10 schools with different specializations. Select a school to see its specific courses, study programmes and information.

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  • Applied Psychology
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People directory

Prof. Dr. Dorothea Schaffner,

schaffner_dorothea_2560x1440.jpg

Contact

Phone
+41 62 957 27 76
E-Mail
dorothea.schaffner@fhnw.ch

Address

FHNW University of Applied Sciences and Arts Northwestern Switzerland
School of Applied Psychology
Riggenbachstrasse 16
4600 Olten

Activities at FHNW

Job title

  • Professor for Economic Psychology at FHNW School of Applied Psychology
  • Program manager CAS Angewandte Psychologie für Strategie, Marketing und Kommunikation

Research

  • Communication and interventions for behavior change
  • Sustainability and consumer behavior
  • Mobility and accident prevention
  • Consumer behavior and psychology
  • Use and impact of digital media

Lecturing and Research

Lecturing
  • Consumer Behaviour (BSc)
  • Social Psychology II (BSc)
  • Behavioural Change Interventions (MSc)
Applied research and development
  • Communication and interventions for behavior change
  • Sustainability and consumer behavior
  • Mobility and accident prevention
  • Consumer behavior and psychology
  • Use and impact of digital media

Selected Projects

Loading

Profile

Short bio

since 2018
professor for economic psychology at the School of Applied Psychology, FHNW

2007–2018
Professor for Consumer Psychology at the Department of Communication and Marketing at the Lucerne University of Applied Sciences and Arts.

2013–2017
Head of Research at the Department of Communication and Marketing at the Lucerne University of Applied Sciences and Arts.

2003–2006
Research associate, Center for Business Metrics, University of St. Gallen.

2002–2003
Research associate, University of Zurich, Department of Psychology, Social Psychology.

1999–2003
Consulting, intelligent systems solutions (i2s) GmbH

Visiting positions:

2006
Visiting Scholar, Marketing Department, Stern School of Business, New York University, USA

April to August 2017
Visiting Researcher, Future Cities Laboratories, Singapore-ETH Centre

Memberships

Member of the board of trustees Max Havelaar Fairtrade Switzerland

Board Swiss Data Insights Association

 Social networks

LinkedIn
Researchgate

Publications, Projects and Presentations

Institute for Innovation, Transformation, and Sustainability

Digitalisation, mobility, and individualisation are accelerating change across work, the economy, and society. This transformation calls for more than technological solutions; it requires a deep understanding of human experience and behaviour in complex change processes.

School of
Applied Psychology FHNW University of Applied Sciences and Arts Northwestern Switzerland

  • About the School
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    • Bluesky
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    • FHNW Library
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    • Webmail
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