Profile
- Lecturer for digital Marketing, FHNW
- Head of Marketing & eBusiness, Building Material Suisse
- Head of Global Digital Communications, Ricola AG
- International Project Manager, Lindt & Sprüngli
- University St. Gallen, M.A. HSG, Master in Marketing Services & Communication Management
- University Basel & University Pompeu Fabra, Barcelona, Bachelor of Arts in Business & Economics
Teaching and Consulting Activities
- Programme Manager: CAS Digital Marketing, eCommerce & Digital Leadership.
- Consulting Activities in the field of digital marketing and digital transformation.
Research
- Research in the field of digital marketing and digital transformation.
Projects
- Digital transformation of marketing communication, as well as further development of the marketing organisation and brand architecture of Building Material Suisse.
- eCommerce: Establishment and development of the B2B eshop for the RICHNER brand.
- Digital strategy: Development of the strategic basis of digital marketing for Ricola, development of the content strategy and setting the operational course.
- Market research: Ideal use of digital advertising in Ricola's marketing mix.