Activities at FHNW
- Lecturer
- Expert in Eastern European Studies
Profile
Marcel Hirsiger is an expert on Eastern Europe and a lecturer at the FHNW School of Business in Olten. He studied Business Administration with a focus on Controlling at the University of Applied Sciences Northwestern Switzerland and later Eastern European Studies and World Arts at the Universities of Bern and Fribourg.
Before joining the FHNW, Marcel Hirsiger worked in project management and management positions in industrial companies in the areas of business controlling, business area development and supply chain management. He was head of a Bachelor's degree program at a private university.
He has worked and continues to work as a lecturer at numerous universities and further education institutes in Switzerland and abroad. His teaching focuses on nearshoring, politics and society in Eastern Central Europe, corporate finance and strategic management.
Marcel Hirsiger worked in the Career Services FHNW for around 10 years and founded the Career Services Network Switzerland CSNCH association, in which all career centers and services at Swiss universities work together.
For further information on LinkedIn
Teaching and Consulting Activities
Current and previous lecturing activities at the FHNW School of Business:
- Nearshoring in Central & Eastern Europe (1-week study trip to Poland)
- Bloodlands: A brief history of Central & Eastern Europe
- TopSim Management Game
- Financial Accounting
- „We are not them!“ Identity Clashes in Europe
- Russia: Culture & Society
Research
Research and publications on topics of national and cultural identity in Central & Eastern Europe, nearshoring, politics and society in Central & Eastern Europe.
Selected publications
- Hirsiger, M. (2025). „Wie Osteuropa mit seiner Vergangenheit umgeht“. In: Tagesanzeiger, 25. November 2025, S. 11.
- Hirsiger, M. (2025). „Ein Scheidepunkt im Ukraine-Krieg“. In: Aargauer Zeitung, 17. Oktober 2025, S. 2.
- Hirsiger, M. (2025). „Kiew brennt – der Westen zaudert“. In: Aargauer Zeitung, 12. Juli 2025, S. 9.
- Hirsiger, M. (2025). „Offshoring, Nearshoring oder Friendshoring”. In: Now Podcast Nr. 48, https://now-ad.ch/offshoring-nearshoring-oder-friendshoring
- Hirsiger, M. (2025). „Die Wahl in Polen ist auch für die Schweiz wichtig“. In: Aargauer Zeitung, 27. Mai 2025, S. 7.
- Hirsiger, M. (2025). „So nutzt Putin TV-Dramen zur Propaganda“. In: Aargauer Zeitung, 29. April 2025, S. 13.
- Hirsiger, M. (2025). „Nearshoring in Poland”. In: uncomplex Podcast Nr. 1, https://www.youtube.com/watch?v=T6DhyA6mo8g.
- Hirsiger, M. (2024). „Von wegen Grenzland“ (Buchbesprechung Yaroslav Hrytsak: „Ukraine. Biographie einer bedrängten Nation“). In: WOZ Nr. 44, 31. Oktober 2024, S. 25.
- Hirsiger, M. (2024). „Wie einer im russischen Totalitarismus Moral bewahren kann“ (Buchbesprechung Szczepan Twardoch: „Kälte“). In: Aargauer Zeitung, 25. Juni 2024, S. 13.
- Hirsiger, M. (2024). „Er ist Putins Lieblingssänger: Der russische Popstar Shaman liefert den Soundtrack zur russischen Invasion in der Ukraine“. In: Aargauer Zeitung, 27. März 2024, S. 17.
- Hirsiger, M. (2019). Re-Inventing the Past. The Reconstruction of Post-War Warsaw. In I. Köhle, V. Legena (Hg.). Wirtschaftsdidaktik heute, Bd. 1, S. 73-89.
- Hirsiger, M. (2019). "Mein Land. Mein Stil". Russland auf der Suche nach nationaler Identität. Master-Arbeit Universität Fribourg.
- Hirsiger, M. (2016). Die Dystopie in der russischen Gegenwartsliteratur. Eine Werkanalyse zu Romanen von Vladimir Sorokin, Viktor Pelewin, Natan Dubowizki und Tatjana Tolstaja. Bachelor-Arbeit Universität Fribourg.
- Schmitt, Th. & Hirsiger, M. (2019). Unternehmensbewertung. Uitikon: Startlink Verlag.
- Schmitt, Th., Hirsiger, M. & Brodmann, D. (2019). Investitionsrechnung. Uitikon: Startlink Verlag.