Profile
- Lecturer in Corporate Brand Management and Intercultural Communication at the University of Berne (since 2007)
- Lecturer at the University of Applied Sciences in Berne for Marketing, Communication and Innovation (1998 – 2007)
- Founder & Executive Director of the Branding-Institute (since 2002)
- Founder and Chairman of the International Brand and Reputation Community INBREC, an exclusive network of brand and reputation Management Executives of respected and renowned companies and organizations.
Additional Professional Experiences
- Ten years in Executive positions as chief of staff Swiss Television SPlus, Director of Marketing, Sponsoring and Communications Swiss Ice Hockey Federation SEHV, Director of Communications & Public Relations ATP Tour and Head of Corporate Relations at UEFA.
- Four years in Executive Strategic Consulting, Coaching and teaching as Consultant for a leading Consulting Firm in St. Gallen (Switzerland).
Personal Background
Born October 23rd, 1967 in Berne (Switzerland); married to Vanessa (Peruvian), two children (Valentina 10 and Mario-Achille 6). Father Achille Casanova was 24 years vice chancellor of Switzerland.
University degree (lic.rer.pol.) in Business and Administration from the University of Berne (Switzerland).
He is fluent in five languages (German, English, Italian, Spanish and French)
Hobbies: Tennis, football, movies and philosophical literature.
Teaching- and work experience
Marco Casanova is an expert in the following fields:
- Integrated Brand & Reputation guided Stakeholder Management
- Intercultural Stakeholder Dialogue processes
- Corporate Communications
- Personal Branding & CEO Reputation Management
- Brand Leveraging (by trademark licensing strategy)
- Marketing Strategy & Marketing Planning
- Nation branding / country-of-origine
Marco Casanova is consulting as strategic advisor various global large-scale as well as mid-sized enterprises of multiple industries as well as international organizations, associations and countries and their governmental institutions.
Research
The Corporate Brand-Based View (CBBV) of the Firm:
Conceptual Framework and Key Principles
Response Strategies to Negative Electronic Word-of-Mouth and Marketing Performance: The Moderating Role of Message Credibility
Publications
Marco Casanova’s publications include:
- Branding It 3.0: Business Performance through Excellence in Brand Management (98 pages, Bookstand Publishing, December 2017)
- Nestlé ist nur die Speerspitze (Interview with SRF Schweizer Radio und Fernsehen, Swiss Radio and Television, February 2016)
- Corporate Social Responsibility – Moralabstinenz löst gar nichts (Article published in ‘Neue Zürcher Zeitung’ and on ‘nzz.ch’, January 2016)
- “Swiss made” droht als Wohlstandsquelle zu versiegen (Article published in ‘persönlich’, May 2012)
- Reputation Drives Performance (Article published in ‘persönlich’, January/February 2012)
- Aus 4 mach 1 – wie sich Packimpex neu erfand (Article published in ‘persönlich’, November 2011)
- Time for India’s Magic Makeover (Part II – Exclusive Interview with Marco Casanova in ‘Solitaire International’, August 2011)
- Bahnbrechende Innovationen (Interview with Marco Casanova in the special issue ‘Innovation Swiss Made’, June 2011)
- India Seeks Entry to Luxury Club (Part I – Exclusive Interview with Marco Casanova in ‘Solitaire International’, May 2011)