Specialisation Digital Business Management

Successfully shaping digital transformation

The area of specialisation lets you choose a focus within your studies. Register for the Bachelor in Business Information Technology or the Bachelor in Wirtschaftsinformatik.

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The specialization in Digital Business Management offers students the opportunity to actively shape the digital economy. The focus is on practical skills for developing innovative business models and user-centered products, as well as analyzing and optimizing digital business pro-cesses. Students also learn how strategic IT management and agile project management can make companies future-ready. Complemented by key qualifications such as intercultural com-munication, problem-solving, and self-management, this specialization prepares students to tackle the challenges of a globally connected work environment.

You are passionate about…

innovating digital products or services
working with agile methodologies
managing technology information systems on a strategic and tactical operational level
Designing and optimizing digital business processes
Applying artificial intelligence in a business context

Career Opportunities

The specialisation Digital Trust will open up the following careers to you:

Program and Project Manager

As a Program and Project Manager, you plan and lead strategic initiatives, coordinate teams, and ensure the successful implementation of projects. You oversee schedules, budgets, and results, ensuring maximum impact and efficiency.

Business Analyst

As a Business Analyst, you analyze business processes, identify optimization potential, and develop solutions that create value. You act as the bridge between business and IT, driving innovation and growth through data-driven decisions.

Requirements Engineer

As a Requirements Engineer, you capture, analyze, and document requirements to develop tailored solutions. You work closely with stakeholders to ensure projects meet the needs of businesses and users.

Product Owner

In the role of Product Owner, you define and prioritize product goals, coordinate with teams, and ensure that products deliver value. You are the driving force behind the realization of innovative ideas and their success in the market.

Process Manager

As a Process Manager, you analyze and design business processes to promote efficiency, quality, and innovation. You implement improvements and ensure seamless and targeted workflows.

Scrum Master

As a Scrum Master, you help teams embrace agile principles and work efficiently. You facilitate meetings, remove obstacles, and foster a culture of collaboration and continuous improvement.

Digital Innovation Manager

In this role, you drive digital transformation initiatives and identify innovative technologies to ensure business success. You lead projects from concept to implementation and create solutions that inspire.

Digital Innovation Consultant

As a Digital Innovation Consultant, you advise companies on implementing digital strategies. You identify trends, develop concepts, and implement forward-thinking solutions that provide a competitive advantage.

Business Process Consultant

In this role, you analyze business processes and develop customized strategies to increase efficiency. You help companies reduce costs, improve quality, and achieve sustainable success.

Business Consultant

As a Business Consultant, you advise companies on strategic and operational challenges. You develop innovative solutions, drive change, and support clients in achieving their goals.

Content

This specialisation focuses on current and future digital trends. New developments, technologies and theories are continuously incorporated into classwork. The most important content includes:

Digital innovation and strategies for developing digital business models
Digital business analysis and process design to optimize business operations
Planning and executing digital projects using agile methods like Scrum
Managing digital business architectures and IT infrastructures
Applying business AI and modern technologies in a corporate context
Technology management and its strategic application in practice
Industry insights from various sectors (e.g., Big 4, pharmaceutical industry, banking, SMEs)

ECTS Points: 36

Degree:
-BSc in Business Information Technology - Area of specialisation Digital Business Management
-BSc in Wirtschaftsinformatik - Vertiefungsrichtung Digital Business Management

Info Events Degree Programmes

Find out more at one of our information events or at a trial day. We will be pleased to inform you about the courses offered by the School of Business and explain the structure and content of the programmes.

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