Skip to main contentSkip to navigationSkip to footer
Logo of the University of Applied Sciences and Arts Northwestern Switzerland
Degree Programmes
Continuing Education
Research and Services
International
About FHNW
DeEn
Locations and ContactFHNW LibraryMedia Relations

      Logo of the University of Applied Sciences and Arts Northwestern Switzerland
      • Degree Programmes
      • Continuing Education
      • Research and Services
      • International
      • About FHNW
      DeEn
      Locations and ContactFHNW LibraryMedia Relations

      Cécile Zachlod

      Cécile Zachlod

      Activities at FHNW

      • Lecturer of Digital Marketing
      • Programme Manager MAS Digital Marketing, CAS Social Media, CAS Data Driven Marketing
      Profile

      Cécile Zachlod is a lecturer in digital marketing and communication at the FHNW. One of her focal points is the broad field of social media, where she deals with topics such as:

      • Social Media Analytics/Monitoring/Listening
      • Social media strategy
      • Social ads
      • Social Media Influencer/Content Creator

      This is also how she came to her current dissertation project on the topic of "Social Media as a Strategic Communication Instrument for Swiss Political Parties in Election Campaigns".

      In addition to social media data, she is generally involved with the use of data in marketing and is programme leader of the CAS Data Driven Marketing, CAS Social Media and the MAS Digital Marketing.

      Before that, she was responsible for more than 6 years for the marketing and communication of IT service companies, both internationally and for a Swiss SME. She also gained extensive project experience at, among others, Aktuell Asia, Bangkok; Videonale 11, Bonn; Neumann Luz Communication, Cologne.

      For further information see LinkedIn

      Teaching and Consulting Activities

      Current teaching assignments and topics

      • Social media
      • Content marketing
      • SEO, SEA
      • B2B marketing
      • Data use in marketing

      In the following courses

      • BSc Business Administration
      • BSc Business Informatics
      • MBA
      • MAS Digital Marketing
      • CAS Kommunikation für NPO
      • CAS Führen in NPO-Organisationen
      • CAS Data Driven Marketing
      • CAS Social Media

      Consulting

      Consulting and coaching mandates with various organisations on the topics of:

      • Social Media Monitoring
      • Social Media Strategy
      • Social media influencers
      • Social ads
      • Website (SEO)
      • SEM
      Research

       Various research projects in the areas of:

      • Social media as a strategic communication tool
      • Social media analytics/ monitoring/ listening
      • Social media and dissemination of information and disinformation
      • Digital marketing in the NPO sector
      • Jobs-to-be-done method (JTBD)
        Social Media

        LinkedIn

        XING

        Loading
      • Please choose a person or a collection.

      • Cécile Zachlod

        Cécile Zachlod

        Lecturer, Institute for Competitiveness and Communication

        Telephone

        +41 62 957 21 96 (undefined)

        E-mail

        cecile.zachlod@fhnw.ch

        Address

        Fachhochschule Nordwestschweiz FHNW Hochschule für Wirtschaft Riggenbachstrasse 16 4600 Olten

        hsw_icc_mkt_teamhsw_icc_team

        What we offer

        • Degree Programmes
        • Continuing Education
        • Research and Services

        About FHNW

        • Schools
        • Organisation
        • Management
        • Facts and Figures

        Information

        • Data Protection
        • Accessibility
        • Imprint

        Support & Intranet

        • IT Support
        • Login Inside-FHNW

        Member of: